Facebook Ads Manager — Paid Media Strategist & Copywriter (Remote)

ARE PE Partners is hiring a full-time, remote Facebook Ads Manager who is also a strong copywriter, to own paid media across a portfolio of U.S. home services businesses (HVAC, flooring, roofing, plumbing). You'll write the hooks and ad copy, build the strategy, run the Meta campaigns, and own the results.

We're looking for someone strong at both the writing and the strategy. If you're a direct-response copywriter who also wants to own campaign performance, this is a good fit. If you'd rather only manage budgets without writing, or only write without owning the numbers, it likely isn't.

About us

ARE PE Partners acquires and grows home services businesses across the U.S. and runs their marketing in-house, so you'll build deep expertise in one industry. Our team runs on four values: Trust (we're accountable and deliver results), Communication (we follow up, address issues early, and ask for help), Effort (we do what it takes without ego), and Trajectory (we row in the same direction and grow together). We invest in our people and set goals as a team.

What you'll do

• Write hooks, primary text, headlines, and ad scripts for home services offers
• Develop the angles and offers behind each campaign from audience and performance data
• Build, launch, and manage Meta campaigns — placements, bidding, targeting, budget pacing
• Run A/B tests on copy, hooks, creative, and audiences; scale winners and cut losers
• Track cost-per-lead, cost-per-booked-job, ROAS, CPA, CTR, and hook rate; report weekly to leadership
• Write creative briefs for designers and video producers and direct the creative concept
• Meet weekly with operators and guide creative teams with clear feedback
• A plus, not required: running Google and other platforms as a secondary channel

Qualifications

• 4+ years writing direct-response copy and running Facebook/Meta ad campaigns
• A portfolio of ad copy and hooks you've written (the first thing we'll review)
• Proven results with lead-generation or local-service campaigns; home services a plus
• Strong analytical skills — comfortable reading performance data and acting on it
• Fluent, professional English, written and spoken

Skills

• Direct-response copywriting: hooks, angles, offers, primary text, and scripts
• Facebook/Meta ads strategy, testing, and optimization
• Translating performance data into copy and campaign decisions
• Strong organization, follow-through, and accountability

Next step

Submit your resume with a copy sample (ideally Facebook/Meta ad copy you've written) and a short note on one campaign you're proud of — the result and your specific role in the copy and strategy. Top candidates will be invited to a short, paid project building a real creative brief.

Pay: $75,000.00 - $90,000.00 per year

Benefits:

• Paid time off

Work Location: Remote