Feminine Care Brand and Communications Manager
Feminine Care Brand and Communications Manager
Who We Are
Essity is a global leader in health and hygiene headquartered in Stockholm, Sweden, with a North American headquarters located in Philadelphia, PA. We are a multi-billion-dollar company with a purpose to break barriers to well-being for the benefit of consumers, patients, care givers, and customers across the globe. We do this through innovations in our Professional Hygiene, Personal Care , and Health & Medical business units that provide hygiene and health solutions to over a billion people every day worldwide.
Working at Essity is more than a career, it is where you will play your part in a better future, to improve well-being for people and have opportunities to drive positive change for society and the environment . As an employee at Essity, you will belong to a team where you feel valued, are safe, supported to grow and challenged to generate business results in a friendly and open atmosphere.
About the Role
Essity is looking for an experienced Global Brand Communications Manager for our FemCare category with a focus on North America. In this job you will drive profitable growth and strengthen our brand health by defining the way we define and communicate our brands (Playtex, Carefree) to target audiences/consumers/customers. You will cooperate closely with local marketing and commercial teams in the US and Canada as well as global brand, research, media and innovations teams to consistently position our brand in a territory that drives company sales growth and reach overall Essity targets. Essity feminine care brands globally are widely recognized for disrupting the Feminine Care category fighting against period-shaming stereotypes and contributing to close the menstrual health gap.
The ideal candidate should/could live in Philadelphia, PA.
We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.
What You Will Do
- Support in developing, recommending and implementing the global brand & communications strategy in North America
- Develop and drive effective purpose-led brand and product communications along the entire path to purchase
- Lead the regional media, content and audience strategy for NA based on changing media behaviors and trends and partner with markets for seamless campaign activation in market
- Monitors brand performance and derives necessary action steps to fuel growth, measure and analyze communication effectiveness (incl. brand health), optimizes as needed
- Drive best practices and pilot testing of innovative media and communications markets to keep the brand at the forefront
- Brings the brand purpose, portfolio architecture, consumer segmentation and tools to live in North America that support the global/regional brand positioning
- Owns the NA communication budget and the relationship with creative, social and PR agencies
Who You Are
- Passion to work for a purpose-led business, join a taboo-breaking team and participate in the transformation of FemCare in North America by building leading brands
- 8-10 years relevant communications & brand experience with a bias to online/social/commerce working in a regional and/or global role or creative agency
- Proven track record in developing winning communication/content, experienced in media strategy
- Ability to understand consumer behavior across the entire ecosystem
- You are data-driven with a consumer-first focus, can translate human insights to guide communications development, have experience in analytics-based decision making, whereas success is measured in customer growth.
- As exceptional communicator, leader, collaborator, you know how to influence key stakeholders to launch progressive brand activations and work effectively in cross-functional teams in a solution-oriented way
- Fluent in English both verbally and written, other languages are a plus
What We Can Offer You
At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Compensation and Benefits :
Expected Compensation
Competitive annual salary + annual incentive bonus + benefits
Pay offered may vary depending on multiple individualized factor s such as knowledge, skills, and experience.
Along with competitive pay you will be eligible for the following benefits :
United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
Wellness program provided through Rally
Healthcare and Dependent Care Flexible Spending Accounts (FSA)
401(k) with employer match and annual employer base contribution
Company paid Basic Life, AD&D, short-term and long-term disability insurance
PTO offering with Paid Holidays
Scholarship program for children of Essity employees .
Additional Information
The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.
If you require reasonable accommodation as part of the application process please contact EssityHRNorthAmerica@essity.com
Together, we are improving lives, every day
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.