Fractional LinkedIn Growth & Paid Media Manager

Fractional LinkedIn Growth & Paid Media ManagerB2B SaaS | Enterprise Retail | Remote ContractAbout Optimum Retailing

Optimum Retailing helps enterprise retailers improve in-store execution by connecting assortment and inventory planning to store-level merchandising execution.

We’re looking for a hands-on LinkedIn growth and paid media specialist to drive pipeline growth through organic LinkedIn execution, paid campaigns, executive visibility, and demand generation programs.

This is an execution-focused fractional contract role for someone experienced in B2B SaaS demand generation and LinkedIn Campaign Manager.

What You’ll DoLinkedIn Growth & Executive Visibility

• Manage LinkedIn content calendar
• Publish content for:
• Optimum Retailing company page
• CEO and leadership accounts
• Repurpose webinars, customer stories, demos, trade shows, and thought leadership into social content
• Maintain consistent posting cadence
• Improve engagement, reach, follower growth, and content performance

Paid Media & Demand Generation

• Build and optimize LinkedIn campaigns including:
• Sponsored Content
• Conversation Ads
• Retargeting
• ABM campaigns
• Event promotion
• Manage:
• Audience segmentation
• Conversion tracking
• CRM integration
• Budget pacing
• Weekly optimization
• Execute against annual media budgets ranging from CAD $50K–$250K

Reporting & Operations

• Deliver weekly performance reporting
• Provide campaign insights and optimization recommendations
• Track attribution and marketing performance metrics
• Operate as an extension of the internal marketing team

Required Experience

You should have:

• 5–10+ years of B2B SaaS demand generation experience
• Deep expertise with LinkedIn Campaign Manager
• Experience running enterprise SaaS growth programs
• Strong understanding of:
• HubSpot
• CRM attribution
• ABM programs
• Executive social growth
• Event amplification

You should also have demonstrated success in:

• Growing LinkedIn audiences
• Building executive visibility
• Generating qualified meetings and pipeline

Preferred Experience

• Retail technology
• Martech
• AI software
• Enterprise software targeting VP/SVP/C-suite buyers

Success Metrics

This role will be measured on:

• Marketing-sourced pipeline
• Qualified demo requests
• Cost per lead (CPL)
• Cost per meeting
• CTR and engagement
• Account engagement
• Meetings generated from campaigns and events

Contract Details

• Fractional contractor role
• Remote
• Approx. 15–25 hours/week
• CAD $5,000–$6,000/month
• Initial 90-day engagement with potential extension

To Apply

Please include:

• Examples of LinkedIn campaigns you managed
• Annual ad budgets managed
• Examples of executive social growth
• Metrics achieved (pipeline, meetings, CPL, ROI)
• Relevant B2B SaaS demand generation experience

Pay: $5,000.00-$6,000.00 per month

Application question(s):

• Please provide LinkedIn company pages you managed
• Please provide executive LinkedIn profiles/content programs you supported
• Please provide LinkedIn campaign examples or screenshots
• Metrics achieved:

CPL
meetings booked
pipeline influenced
conversion rates

• Please provide the annual budgets you have managed

Work Location: Remote