GHL Digital Marketing Specialist

GO HIGH LEVEL (GHL) MANAGEMENT & AUTOMATION

• Manage and optimize the company's Go High Level (GHL) CRM platform.
• Build, maintain, and improve sales and marketing funnels, landing pages, forms, surveys, and websites within GHL.
• Develop, implement, and monitor workflow automations for lead nurturing, appointment scheduling, follow-ups, client onboarding, and customer retention.
• Create and manage email, SMS, voicemail, and automation campaigns through GHL.
• Configure pipelines, opportunities, tags, triggers, and reporting dashboards.
• Monitor campaign performance and generate actionable insights using GHL analytics and reporting tools.
• Collaborate with stakeholders to identify opportunities for process automation and improved customer experience.
• Troubleshoot and resolve GHL-related technical issues and system integrations.
• Integrate GHL with third-party applications and marketing platforms as required.

DIGITAL MARKETING

• Plan, execute, and optimize digital marketing campaigns across multiple channels.
• Support lead generation initiatives through funnel marketing, email marketing, and social media campaigns.
• Track and report on marketing performance metrics and recommend improvements.

CONTENT CREATION & SOCIAL MEDIA

• Create and schedule content for social media platforms including Facebook, Instagram, LinkedIn, YouTube, and TikTok.
• Develop content calendars and coordinate campaign schedules.
• Write engaging content for social media, landing pages, email campaigns, and website updates.
• Monitor social media engagement and respond to inquiries as needed.

GRAPHIC DESIGN & MULTIMEDIA

• Design marketing materials, social media graphics, advertisements, and promotional assets using Canva and Adobe Creative Suite.
• Create and edit video content for digital campaigns using CapCut or similar tools.
• Maintain brand consistency across all marketing materials and platforms.

EMAIL MARKETING

• Create and manage automated and broadcast email campaigns through GHL.
• Monitor campaign performance including open rates, click-through rates, and conversions.
• Optimize email workflows to improve engagement and lead conversion.

WEBSITE & LANDING PAGE MANAGEMENT

• Build and update landing pages, websites, and lead capture forms within GHL.
• Ensure pages are optimized for user experience, conversions, and mobile responsiveness.
• Support basic website maintenance and content updates.

COMMUNITY ENGAGEMENT & VIRTUAL EVENTS

• Engage with online audiences and support community-building initiatives.
• Assist in hosting webinars, virtual events, and online presentations when required.

RequirementsEducation

• Bachelor's degree in Marketing, Communications, Business, Information Technology, Multimedia Arts, or a related field.
• Relevant certifications in Go High Level (GHL), Digital Marketing, CRM Management, or Marketing Automation are highly preferred.

Experience

• Minimum of 2–3 years of hands-on experience using Go High Level (GHL) in a marketing, CRM, automation, or lead generation capacity.
• Proven experience building and managing GHL workflows, funnels, automations, pipelines, and marketing campaigns.
• Experience with lead generation, CRM management, and customer journey automation.
• Experience in an agency, outsourcing, BPO, recruitment, real estate, healthcare, or service-based environment is an advantage.

Technical Skills

• Advanced proficiency in Go High Level (GHL), including:
• Workflow Automation
• Funnel & Landing Page Creation
• CRM & Pipeline Management
• Email & SMS Marketing
• Reporting & Analytics
• Form & Survey Creation
• Appointment Scheduling
• Third-Party Integrations
• Experience with:
• Canva, Adobe Photoshop, and Adobe Illustrator
• CapCut or similar video editing tools
• Meta Business Suite, LinkedIn Analytics, Google Analytics
• WordPress or similar CMS platforms
• Email marketing best practices and automation strategies

Marketing & Content Skills

• Strong understanding of lead generation, conversion optimization, and customer lifecycle marketing.
• Excellent copywriting and content creation skills.
• Ability to create engaging digital content across multiple channels.
• Understanding of SEO, social media marketing, and digital advertising principles.

Analytical Skills

• Ability to analyze marketing and sales funnel performance.
• Experience generating reports and making data-driven recommendations.
• Strong problem-solving and process optimization skills.

Communication & Interpersonal Skills

• Excellent verbal and written communication skills.
• Ability to work effectively with cross-functional teams and stakeholders.
• Strong organizational and project management skills.

Personal Attributes

• Detail-oriented and highly organized.
• Self-motivated and capable of working independently.
• Proactive mindset with strong problem-solving abilities.
• Adaptable and eager to learn new technologies and marketing strategies.

Preferred Qualifications

• Go High Level (GHL) certification or advanced practical experience.
• Experience managing multiple client accounts within GHL.
• Knowledge of API integrations, Zapier, Make.com, or similar automation platforms.
• Experience with AI-powered marketing and automation tools.
• Familiarity with lead generation, sales processes, and CRM best practices.

Pay: Php25,000.00 - Php30,000.00 per month

Benefits:

• Work from home

Experience:

• Digital marketing: 2 years (Required)
• Go High Level: 1 year (Required)
• Content Creation: 2 years (Required)
• Social media management: 2 years (Required)

Work Location: Remote