Graduate SaaS Marketing Executive

Role Overview

We’re looking for an enthusiastic, adaptable, and pragmatic Graduate SaaS Marketing Executive to join the Hoowla team.

This role is ideal for someone at the start of their marketing career who wants hands-on experience working within a growing SaaS and legal technology business. You’ll gain exposure across content marketing, social media, campaigns, video, digital marketing, events, and customer communications while developing practical commercial marketing skills in a supportive and collaborative environment.

Hoowla is an industry-leading case management software platform that helps legal professionals manage cases efficiently through a secure, centralised system. Prior experience in legal tech isn’t required, but you should be confident with technology, eager to learn, and interested in how software can improve businesses and customer experiences.

You’ll work closely with our Marketing Manager and wider team, contributing to real projects and campaigns that directly impact company growth. We value people who take ownership, approach problems with a practical get-things-done mindset, and combine creativity with organisation and common sense.

This is a broad developmental role designed to provide experience across multiple areas of SaaS marketing. Initially, the primary focus will be content marketing, social media, campaign support, and marketing operations.

As a growing company investing heavily in AI, automation, product development, and international expansion, this role offers genuine opportunities for learning, progression, and long-term career development.

Start Date

We welcome applications from final-year university students currently completing their studies or exams.

The role is expected to begin following graduation, with the exact start date agreed to suit both the successful candidate and Hoowla.

Key Responsibilities

Content Creation & Copywriting

• Create compelling customer case studies in collaboration with Sales and Customer Success teams.
• Produce regular blog posts that are SEO-optimised and AI-friendly, aligned with keyword and content strategies.
• Assist with content writing and localisation for UK, North American, and Canadian audiences.
• Edit, proofread, and refresh existing content to ensure accuracy, consistency, and performance.

Social Media Management (B2B)

• Bring fresh ideas and energy to Hoowla’s social media presence.
• Plan, create, and schedule engaging B2B social media content aligned with our brand and tone of voice.
• Engage with genuine users, industry peers, and prospects through comments, discussions, and messages.
• Monitor performance and suggest practical improvements based on engagement and reach.

Video & Multimedia Support

• Assist with video creation, recording, and basic editing.
• Help repurpose long-form content into short-form clips for social media, campaigns, and the website.
• Support webinars, product demonstrations, and customer video content where required.

Campaigns, Events & Marketing Operations

• Support the planning and execution of marketing campaigns across digital and offline channels.
• Assist with event preparation, promotion, coordination, and follow-up.
• Monitor campaign performance and compile reports on key metrics and insights.
• Help maintain marketing assets, schedules, and campaign timelines.

Website & Email Marketing

• Assist with regular website updates including blogs, landing pages, and content uploads.
• Support SEO best practices across web content.
• Assist with the creation, scheduling, and reporting of email newsletters and campaigns.

Cross-Department Collaboration

• Work closely with Sales, Support, and Customer Success teams to gather insights, stories, and feedback.
• Help ensure marketing content reflects real customer needs, challenges, and use cases.
• Support alignment between marketing messaging and customer experience.

Marketing Team Support

• Work closely with the Marketing Manager on day-to-day marketing activities and longer-term projects.
• Take ownership of assigned tasks and campaigns, providing updates and following through on agreed actions.
• Assist with market research, competitor analysis, and industry trend monitoring.
• Contribute ideas, insights, and practical solutions to improve marketing effectiveness and brand visibility.

What We’re Looking For

We’re more interested in attitude, communication skills, and willingness to learn than a specific degree title.

You may be a good fit if you are:

• Curious and eager to learn
• Organised and proactive
• Comfortable using technology and digital tools
• A confident communicator with strong written skills
• Commercially aware and interested in business growth
• Comfortable taking feedback and improving over time
• Able to balance creativity with practicality

Degrees in Marketing, Business, Media, Communications, Journalism, English, Digital Media, or similar subjects are welcomed, although equivalent skills and enthusiasm are equally valued.

Nice-to-Have Skills

• Basic video editing experience
• Canva, Adobe Express, or similar design tools
• Social media management experience
• Basic SEO knowledge
• Basic HTML/CSS knowledge
• Exposure to AI content or productivity tools
• Experience using website or CRM platforms

What We Offer

• £25,000–£27,000 depending on experience and suitability
• Hybrid working with 2 days working from home
• Friendly, supportive working environment
• Hands-on experience across multiple marketing disciplines
• Genuine responsibility and ownership from an early stage
• Direct exposure to a growing SaaS business
• Clear opportunities for learning, development, and progression
• Annual salary reviews based on performance and progression
• Central city office location

Pay: £25,000.00-£27,000.00 per year

Work Location: In person