Growth and Marketing Specialist

Role Title: Growth and Marketing Specialist
Reporting To: CEO

Role Purpose
The Growth and Marketing Specialist will own end-to-end growth for our product. This role is responsible for designing and executing high-impact strategies that drive rapid user acquisition, activation, retention, and revenue growth. You will blend creative marketing execution with rigorous data analysis, experimentation, and product-led growth tactics to scale the platform efficiently in a competitive fintech environment.

What you will be doing everyday
● Growth Strategy Development: Design and implement full-funnel growth strategies (Acquisition →Activation → Retention → Revenue → Referral)
● User Acquisition & Performance Marketing: Manage and optimize paid channels (Meta Ads, Google Ads, etc.) and organic channels to acquire high-quality users at scale while reducing CAC.
● Campaign Ideation & Execution: Plan and launch multi-channel campaigns including social media, email/SMS, content, referral programs, and in-app campaigns
● Social Media & Community Growth: Own all Kele social media platforms, build engaged communities, and create viral-worthy content
● Retention & Reactivation: Develop and execute retention campaigns, win-back strategies, and loyalty programs to increase user activity and transaction frequency
● Product-Led Growth & Experimentation: Identify growth loops, run rapid A/B tests, and work closely with the Product team to optimize onboarding, features, and user journeys
● Content & Creative Strategy: Lead creation of compelling marketing content (short videos, graphics, emails, WhatsApp broadcasts, etc.) that resonates with target users
● Data Analytics & Insight: Track, analyze, and report on key growth metrics. Use data to identify opportunities and recommend growth initiatives
● Budget Management & Optimization: Manage growth marketing budget efficiently across paid media, performance tools, and activations

What We Look For In You
Technical Skills
● Bachelor’s degree in Marketing, Business, Economics, Data Science, or related field.
● 3–5 years of hands-on experience in Growth Marketing or Performance Marketing, preferably in Fintech, Banking, or SaaS.
● Proven expertise in Growth Marketing and Performance Marketing.
● Demonstrated success in scaling user growth and hitting aggressive targets.
● Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics 4, and mobile attribution tools.
● Strong knowledge of A/B testing, funnel optimization, and growth frameworks (AARRR, Pirate Metrics, etc.).
● Proficiency in email/SMS platforms (e.g., Brevo), CRM tools, and basic analytics (SQL is a plus).
● Familiarity with Canva, CapCut, Figma, or similar creative tools. Soft Skills
● Strong analytical and problem-solving mindset.
● Excellent communication and storytelling skills.
● High ownership, creativity, and ability to thrive in a fast-paced startup environment.
● Results-oriented with a growth hacker mentality.
Role Alignment with Company Goals
● Accelerate scalable and sustainable user growth.
● Increase transaction volume and platform revenue.
● Build a strong, trusted, and loved digital banking brand.
● Achieve efficient customer acquisition while maintaining healthy unit economics.
Cultural competencies (Company culture that we don’t negotiate with)
● Humility: Embracing a growth mindset, listening actively, and valuing every team member’s contribution, regardless of role or level.
● Honesty: Ensuring transparency in all interactions, communications, and decisions.
● Excellence: Striving for the highest standards in execution, innovation, and service delivery to create meaningful impact.
● Love: Building a culture of empathy, care, and connection that fosters belonging and mutual respect.
● Discipline: Doing what you said you would do, when you said you would do it, at the standard you committed to without being reminded.

Application Mode:

Interested and qualified candidates should send their Curriculum Vitae (CV) to damilola.aminu@terawork.com with the subject "FGMS_26".

Work Location: In person