Head of Brand / Positioning strategist

Position: Brand & Positioning Strategist for Digital Marketing Agency

Location: Fully Remote

Format: full-time or project-based (long-term collaboration)
Flexible schedule. Core communication window: 9:00 – 18:00 (US time)

The engagement is structured as:
- 3–4 months of intensive full-time collaboration during the core rebuild phase
- followed by a long-term fractional/advisory role

About the role

We are looking for a senior-level Brand & Positioning Strategist who can rebuild and strengthen how our agency is perceived in the US market. This role is focused on strategy and system design.

Execution and content production are handled separately.
!!! This is not an operational marketing, PR, or SMM role

About us:
K&K Media is a performance marketing agency working with US e-commerce, DTC, lead generation and mobile app brands.
We run Meta, Google, TikTok and Amazon Ads, plus SEO, CRO and creative strategy, on a performance-based model.
We have completed 500+ projects and currently serve 17+ active clients.
Our strongest case: we helped an e-commerce client scale from $20M to $100M+ in revenue in 18 months across paid media

We need someone who thinks in terms of:
- positioning,
- differentiation,
- authority building,
- messaging systems,
- and conversion-focused brand strategy

What You Will Be Responsible For

1. Positioning & Messaging Architecture

- Defining our positioning in the US market
- Clarifying differentiation versus other performance agencies
- Building messaging hierarchy and narrative structure
- Articulating a compelling value proposition
- Creating a consistent positioning framework across website, founders and sales assets

2. Brand & Conversion Assets

- Leading strategic website messaging and structure
- Rebuilding case studies and social proof assets
- Supporting founder personal brand positioning
- Improving authority and conversion across public-facing channels

3. Market Presence & Authority Systems

- Aligning LinkedIn, Clutch and social presence with the new positioning
- Supporting business development through stronger market perception
- Creating strategic direction for content and communication

Requirements

We are looking for someone with proven experience in:
- US B2B market (Tier-1)
- Agencies, consulting and/or B2B SaaS
- Brand positioning and messaging strategy
- Building authority-driven brands for revenue-focused companies
- Strategic website and conversion messaging
- English C1+ (near-native fluency)

Will be a plus
- 5–7+ years of relevant experience
- Strong portfolio with positioning/writing examples Nice to Have
- Experience with performance marketing agencies
- Familiarity with DTC/e-commerce brands
- Experience with growth-stage or 7–8 figure companies
- Experience optimizing Clutch or similar platforms

You must have hands-on experience in positioning, differentiation and strategic communication - not just general marketing background

Ready to work with a cross-cultural team — primarily Ukraine / Europe / Armenia / Georgia (English/Russian-speaking internal communication)

❤What we offer

• Competitive fixed monthly compensation in USD
• Full-time, flexible schedule
• Fully remote international team

Selection process may include:
- Initial text screening with recruiter (with clarification of experience details or request for additional portfolio examples)
- Review of portfolio by the team&management
- Test task (paid)
- Final video interview with management

Paid test task: We do not hire on interviews alone.
Shortlisted candidates complete one paid test task (4-6 hours, paid at your rate): > We will give you three named performance marketing agencies that compete with us.
For each, break down how they position themselves: who they are for, what they claim as their edge, and where their messaging is strong or weak. Then identify the clearest gap in the market that K&K Media could credibly own, and explain why you would build our positioning around it.
This shows us how you think about differentiation, how well you read the market, and how you reach a clear recommendation. Candidates who decline a paid test task will not move forward

How to Apply
Please send:
1) A short note explaining why this role is a strong fit
2) 2–3 writing or positioning samples (share links)
3) A project you led with clear explanation of your contribution
4) Your rate and earliest availability
Applications without relevant work samples will not be reviewed

➡When applying, please provide your own answers instead of AI-generated responses. We can clearly identify AI-written content and appreciate authentic communication from candidates

❤Join Us!

Application Question(s):

• Please send a project you led with clear explanation of your contribution
• Please send 2–3 writing or positioning samples (share links)
• Please send a short note explaining why this role is a strong fit
• Please share your rate in USD

Work Location: Remote