Head of Community & Social Media

The role

As Head of Community & Social Media, you will be the chief architect of the strategy, structure, and ecosystem loops that turn our global user base and social presence into a massive engine for platform adoption, retention, and narrative dominance. We are not looking for someone to manage a forum or keep a crowd happy. We need a bold, visionary leader who has successfully built and directed a massive, high-impact tech ecosystem before, and who knows exactly how to merge organic social distribution with deep community engagement into a single, high-velocity growth lever.

You will direct our global community, events, and social media functions as a single, unified business unit, managing a team of ~10 people across these areas. You will set an aggressive pace and establish a high-performing content-to-community loop. You are an exceptional organizational leader—highly structured, operationally demanding, and obsessed with constantly pushing the boundaries of how a modern B2B ecosystem acquires and engages audiences.

What you will own

Strategy & direction

• Architect and execute an offensive, global community strategy designed to drive mid-market acquisition and long-term platform adoption.
• Elevate our data culture by shifting metrics away from basic reach toward hard business outcomes: tracking contributor quality, champion activation, and community-influenced pipeline.
• Design the strategic blueprint that turns community-led insights into a real-time R&D feed for our centralized social and video teams.

Social Media Strategy & Distribution

• Own Make's global social media footprint (LinkedIn, YouTube, …) and define the distribution strategy that captures market attention.
• Turn community-led breakthroughs, use cases, and technical solutions into high-performing social content and video briefs for our centralized creative team.
• Transform our social channels from generic corporate broadcasting into active spaces for dialogue, narrative dominance, and community onboarding.

Team leadership & organizational design

• Lead, push, and scale a team of Community Managers, Event Managers, and Social Specialists, establishing a relentless culture of speed, accountability, and execution.
• Break down legacy silos and implement highly organized operational frameworks and performance standards across the team.
• Move the function away from qualitative sentiment, instilling a strict, numbers-based approach to ecosystem health and growth.

Programs & ecosystem architecture

• Masterfully integrate our online and offline properties, transforming standard regional events into high-value tactical environments where users build and innovate in public.
• Build the enterprise-grade framework required to identify power users within the larger company segment and turn them into vocal, market-facing champions.
• Align the community infrastructure with our partner organization, ensuring the ecosystem acts as a premium top-of-funnel engine for our mature partners.

Operations & ecosystem quality

• Oversee the global platform architecture, optimizing tooling, data infrastructure, and user segmentation across all external channels.
• Establish rigorous reporting cadences that give executive leadership full visibility into the community's impact on NRR and market authority.
• Set and enforce clear, scalable policies that safeguard the brand while maximizing active user engagement.

What we are looking for

• A proven track record of directing and scaling a high-impact community ecosystem and social media presence within a fast-moving SaaS or technology environment, including 5+ years in the field and at least 3 years of senior team leadership at Head or Director level.
• Deep practical expertise in modern social media mechanics—knowing how to optimize for platform algorithms, build distribution hooks, and leverage organic social to drive high-intent website traffic.
• An out-of-the-box, growth-minded leader who has demonstrably challenged legacy structures, pivoted community programs upmarket, and delivered measurable business outcomes — not just launched initiatives.
• Exceptional structural and operational discipline, with a natural instinct to drive projects forward, unblock bottlenecks, and accelerate pacing.
• Deep practical expertise in ecosystem mechanics — knowing exactly how online forums, offline chapters, and digital advocacy programs intersect to form a self-sustaining loop, including hands-on experience building champion programs with measurable GTM impact.
• A high-energy, commanding communicator comfortable presenting to, influencing, and aligning with internal and external C-level stakeholders.
• Full professional proficiency in English.

What we offer:

• RSUs grant in a rapidly growing company raising its value every day
• Annual bonus
• Multinational team with 42 nationalities creating the future of automation
• Learning & Development plan (online language, professional courses, conference tickets and other trainings) & 2 Company Learning Days per year
• 1 Company Impact Day per year
• Notebook/Macbook
• 25 days of vacation
• 10 care days to care for your loved ones
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• Extra parental vacation (3-6 months)
• RSUs grant for a newborn child
• • ️ Life insurance
• ️ Gympass
• Meal and transportation tickets, medical insurance
• Team buildings, parties, and company events multiple times a year
• Flexible working hours + home office

If you see a match, let us know and apply now!

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