Head of Growth & Optimization for a DTC Supplement Brand (Remote)
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About Our Clients
Our client is a fast-growing DTC supplement company generating over €1M per month in revenue across the DACH market. They have built a unique performance-driven marketing system where landing pages compete against one another based on real business outcomes, not opinions.
The company operates with a strong direct-response mindset, continuously testing new ideas, optimizing customer acquisition funnels, and scaling what works. They are looking for a Head of Landing Pages to take ownership of their conversion infrastructure and help drive the next phase of growth.
Responsibilities
- Own and manage the company’s landing page ecosystem across acquisition channels.
- Run and optimize a data-driven landing page testing framework, including performance tracking, winner selection, and implementation of learnings.
- Develop, launch, and optimize new landing page systems for emerging acquisition channels, including Native Advertising.
- Collaborate with media buyers, creative teams, and copywriters to create high-converting landing page experiences.
- Lead ongoing conversion rate optimization (CRO) initiatives through testing, analysis, and experimentation.
- Identify conversion bottlenecks and implement improvements based on performance data.
- Establish and refine landing page processes, documentation, and operational workflows.
- Manage external or internal copywriters and ensure a steady pipeline of high-performing landing page concepts.
- Analyze key metrics including ROAS, conversion rates, customer acquisition costs, and funnel performance.
- Act as the primary point of contact between landing page production, paid media teams, and creative stakeholders.
Requirements
- Proven experience building, managing, or optimizing performance-focused landing pages and sales funnels.
- Strong background in DTC, direct-response marketing, performance marketing, or conversion rate optimization.
- Experience running A/B tests and making decisions based on performance data.
- Deep understanding of landing page strategy, user psychology, customer journeys, and conversion principles.
- Strong analytical skills with the ability to interpret performance metrics and identify optimization opportunities.
- Experience working closely with paid acquisition teams (Meta, Native, Google, or similar channels).
- Experience managing multiple projects and stakeholders in a fast-paced environment.
- Strong written communication and copy evaluation skills.
- Highly organized, proactive, and ownership-oriented.
Nice to Have
- Experience in supplements, health, wellness, or consumer products.
- Experience working with DACH markets.
- Familiarity with Native Advertising platforms.
- Experience managing copywriters or creative teams.
- Experience with Shopify and related ecommerce technologies.
Benefits
- Full remote flexibility
- Competitive salary
- Opportunity to work directly with a rapidly scaling international DTC brand.
- Significant ownership and autonomy in driving business growth.
- Exposure to advanced direct-response marketing and CRO systems.
- Long-term growth opportunities within a high-performance team.