Influencer Marketing Senior Manager

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We’re looking for an Influencer Marketing Senior Manager to join our Audience Development team. Reporting to the Senior Director, Audience Development you will be responsible for shaping and executing on the company’s influencer marketing strategy, overseeing the entire process from start to finish.

A key factor in growing awareness and brand love, you’ll lead the development of influencer strategies that drive engagement and loyalty for Crunchyroll. Building relationships with key influencers and talent to create authentic content that resonates with the anime and anime-adjacent communities will be your core responsibility.

With a forward-thinking mindset, you’ll also look to regularly expand our talent pool, ensuring that we are always reaching our target audience for any given initiative.

This role will be based in Los Angeles, California.

Core Areas of Responsibility

• Develop and execute Crunchyroll’s global influencer marketing strategy, ensuring it aligns with brand goals and focuses on partnerships with influencers and other key talent that will help grow awareness and brand affinity.
• Lead the development of influencer activations for designated campaigns, including IP-specific support, conventions and live events, ecomm promotions, product partnerships and more.
• Work closely with other internal teams (PR, Partner Relations & Content Marketing, etc.) to integrate influencer partnerships into broader campaigns and business objectives.
• Analyze the success of influencer initiatives via identified key metrics, and optimize future campaigns to improve engagement and ROI. Provide regular reporting on campaign performance and learnings.
• Manage relationships with influencer partners and agency contacts, ensuring consistency with contracts and rates across the business. Serve as the primary point of contact for influencer partners and their teams.
• Educate internal teams on influencer marketing best practices, and advocate for Crunchyroll’s influencer strategy.

About You

• You have 8+ years of experience in influencer marketing, celebrity partnerships or talent management, with a focus on entertainment or fandom industries.
• You possess a strong network of influencer and content creator contacts, with proven success in building relationships that drive engagement and loyalty.
• You have a deep understanding of social media platforms, content trends and the nuances of community-driven content.
• You have a strong understanding of anime and entertainment fandoms, and understand how to engage both core fans and general audiences through authentic creator partnerships.
• You are able to quickly identify emerging trends and strategize on how they can be utilized in a promotional yet fan-focused way.
• You are confident in managing influencer marketing contractors and agency partners, identifying their strengths and distributing campaign assignments accordingly.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.

• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

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