Key Responsibilities

Define, create, and manage marketing acquisition efforts across awareness, consideration, and conversion using multiple channels.
Analyse and identify the best content promotion trend to give further key recommendations in order to discover other ways of reaching customers and driving sales traffic.
Handling the end-to-end process of the influencer marketing strategist, starts from approaching suitable KOL/ Influencer, creating & present the brief, and reviewing their performance.
Ensure that a brand remains recognizable, up to date, and exciting to customers Making sure that branding is consistent across advertising and campaigns.
Forecast marketing campaign growth and ROI for marketing campaigns, working closely with product development and business development team.
Supervising advertising, product design, and other forms of marketing to maintain consistency in branding.
Plan and execute beauty-related events, product launches, and influencer collaborations.
Manage KOL/Influencer seeding for campaign to create brand awareness and publicity.
Any additional ad-hoc tasks given by supervisor.

Requirements

Minimum in Diploma Marketing, Communications, Advertising, Journalism, or a related field.
At least 1 year of dedicated experience in influencer marketing.
Strong hands-on experience with TikTok content strategies, including creating detailed creator briefs and executing platform-specific campaigns.
Proven track record of managing a high volume of KOL/influencers.
Sharp content ideation skills with a focus on conversion-driven content (product-focused strategies that translate to sales/ROI).
Excellent communication skills, both written and verbal.

Job Type: Full-time

Pay: RM3,000.00 - RM4,500.00 per month

Benefits:

Experience:

Work Location: In person

Influencer Marketing Specialist (TikTok) | SKINTIFIC