Integrated Content Strategist
This role does not come with relocation assistance.
Role purpose
The Integrated Content Strategist is responsible for turning Booking Ads commercial opportunities into effective, dataâdriven creative concepts that connect our partners with millions of travellers and drive measurable revenue growth.
This role sits within Content Services providing support to the Booking Ads team. You help to drive and deliver content across integrated strategies, define how content uses Booking.com’s firstâparty intent data, and ensure that our Ads products and produced content are deployed in a way that:
Wins RFPs and longâterm partnerships (especially with DMOs and brand partners)
Delivers strong performance with a view to mature and develop the Ads impact and offering
Proactive concept creation and playbook ownership to drive RFP pitches in the Booking Ads space
In this role you will work closely with internal insight teams, commercial operations and content producers to ensure our campaign strategies are grounded in what will help the team secure and extract as much value from RFPs as possible; whilst ensuring that we continuously learn what performs best for Ads customers and the business.
This is a senior, individual contributor role with no direct people management, expected to operate with a high degree of independence and to provide clear strategic direction for how Visual Services and Booking Ads uses media, targeting and content to grow.
Key Responsibilities (what you’ll do)
Data-Driven Concepting: Translate partner value propositions into compelling stories. Through frequent collaboration with the Insights and Content Production teams you will develop data-based concepts that align with specific needs of Booking and our Ad partners to guide the delivery solution which resonates with specific audiences
Owning Creative Stories: You’ll develop and guide singular and repeatable creative approaches to ensure adherence to Brand tone and effective creative deployment.
Creative Collaboration: Close creative steering and development with external creatives and production teams. Ensuring the creative solutions are kept front of mind in RFPs and learning from what works across all produced content.
Strategic Approach: Partner with the Media Strategist and commercial sales team to understand goals and develop comprehensive creative strategies and in order to win RFPs, ensure needs are met, insights are turned into stories and successes are learned from and developed into future creative approaches.
Opportunity management and prioritisation: As the strategist at the intersection of Commercials and delivery, you will be responsible for the prioritisation of focus and effort, ensuring the highest opportunities are identified and actioned. Be the creative catalyst in the loop to proactively spot and accelerate opportunities
Deep understanding of Partner needs: Through the commercial sales team develop and employ a deep understanding of what our signed and potential partners value from Booking for a successful outcome.
Storytelling & Reporting: Translate complex data sets into clear, actionable narratives. Lead post-production wrap-ups to demonstrate successful needs translation and provide health status for the content workflows.
Cross-Functional Collaboration: Act as the "creative glue" between Sales, Creative and Operations to ensure seamless campaign launches and technical troubleshooting.
Industry Leadership: Stay ahead of digital marketing trends, programmatic shifts, and the evolving travel landscape to provide "consultative" value to partners.
Experience
8+ years’ experience in campaign strategy, digital media planning, performance marketing, or ad strategy – preferably at a publisher, retail media network or media agency.
Proven track record designing and running complex, multiâchannel campaigns (onsite, programmatic display, social, search, video), ideally in highâintent or eâcommerce environments.
Demonstrated experience using firstâparty or rich behavioural data to define audiences, inform strategy and improve performance.
Handsâon familiarity with adâtech and analytics tools sufficient to interrogate performance and guide optimisation.
Experience collaborating closely with creative/content teams to translate insights and briefs into effective visual and messaging strategies.
Comfortable operating at senior individual contributor - setting direction for campaigns, influencing domain decisions without direct authority, and working independently in a complex matrix.
Fluent in businessâlevel English (written and spoken).
Skills & behaviours
Strong strategic thinking skills: able to connect partner objectives, Booking Ads products, and audience/behavioural insight into coherent, actionable plans.
Highly analytical and dataâdriven, comfortable working with performance reports, funnels and cohorts. Able to identify patterns and formulate testable hypotheses from data. Confident quantifying expected impact and explaining tradeâoffs.
Familiar with onsite and offâsite advertising products and the interplay between media, placements and creative.
Appreciation of visual content and creative application, able to converse clearly to production and clients around content needs .
Excellent communication and storytelling skills, comfortable complex concepts (e.g. targeting logic, attribution, data signals) simply to nonâtechnical stakeholders.
Comfortable presenting strategies and results to senior internal and external audiences.
Strong crossâfunctional collaboration skills; acts as a connector between Sales, Product, Data, Ops and Content.
Able to lead discussions, challenge assumptions constructively, and build consensus around the right approach.
Highly proactive, organised and reliable. Can manage multiple opportunities and live campaigns without losing detail by anticipating risks..
Comfortable with ambiguity and change in a fastâgrowing business.
Humble, collaborative and solutionâoriented, with a clear bias to action.
Motivated by building repeatable playbooks and systems, not just individual “hero” campaigns.
Experience working within Jira and/or organisation wide project management tools.
Inclusion at Booking.com:
Inclusion has been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.
Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech.”
We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
Application Process
The interview process will entail a call with one of our Recruiters and a total of 3 interviews, all conducted via Zoom video conferencing.
Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.