Integrated Marketing Campaign Manager

Job Summary:

The Integrated Campaign Manager is a hands-on campaign execution manager within NRG’s Lifecycle Communications team. This individual is the operational engine behind integrated, omnichannel lifecycle campaigns, translating strategy into fully built, audience-targeted, and analytically measured campaigns across email, SMS, in-app, and direct mail channels. Working across NRG’s portfolio of energy brands (Reliant, Direct Energy, Green Mountain Energy, and others), the Integrated Campaign Manager collaborates closely with Go-To-Market, CX, and product teams, and brings together data, creative, and technology to drive customer engagement, retention, and lifetime value.

Essential Duties/Responsibilities:

Campaign Planning & End-to-End Execution

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  Own the build, QA, and launch of omnichannel lifecycle campaigns including onboarding, renewal, retention, move/transfer, and crisis communications sequences.

• Translate campaign briefs and strategic frameworks into fully configured journeys and campaigns.

• Develop and manage campaign timelines and delivery schedules, ensuring on-time execution across all active workstreams.

• Coordinate creative, copy, and legal review of workflows, ensuring all campaign assets are accurate, brand-compliant, and ready for deployment.

Cross-Channel Integration & Journey Orchestration

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  Drive seamless integration of email, SMS, in-app, direct mail, and outbound channels within unified customer journeys, ensuring a cohesive experience across every touchpoint.

• Build and manage multi-step, trigger-based campaign sequences that reflect the customer's lifecycle, from onboarding through renewal and churn prevention.

• Partner with the Lifecycle team, Retention team and channel owners to identify the optimal channel mix for each campaign objective for maximum impact.

• Support crisis communications execution (severe weather, outages) with rapid campaign builds and real-time deployment within established marketing workflows.

Campaign Analysis, Testing & Optimization

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  Monitor campaign performance across key metrics (open rate, click rate, conversion, churn impact, revenue influence) and deliver regular reporting with actionable insights.

• Design and execute creative tests to continuously improve campaign effectiveness and inform future planning cycles.

• Partner with analytics and data teams to validate audience lists, track behavioral signals, and ensure measurement frameworks are in place before launching.

Cross-Functional Collaboration

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  Collaborate with Go-To-Market, Customer Experience, Legal, and Product teams to align campaign messaging, offers, and timing with broader business objectives.

• Coordinate with creative and content partners to ensure assets are delivered on brief and on schedule.

• Maintain clear project documentation, campaign logs, and status updates to keep stakeholders aligned across multiple concurrent workstreams.

Qualifications:

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  7+ years’ experience in marketing, campaign management, project management, brand management or related field.

• Bachelor's degree in marketing, Communications, Business, or related field required.

• Experience with customer lifecycle strategies including onboarding, renewals, retention, and churn prevention programs.

• Strong project management skills with the ability to juggle multiple campaigns and deadlines simultaneously without losing quality or accuracy

• Proven track record of building and launching end-to-end omnichannel campaigns, including audience segmentation, trigger logic, and performance measurement.

Preferred:

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  Experience in Adobe Workfront

• Energy industry or consumer products experience is preferred but not required

• Experience in crisis or issue management strongly preferred

• Highly collaborative and comfortable working across teams and building relationships with stakeholders at multiple levels.

• Exceptional attention to detail in campaign configuration, QA, and content review.

• Strong written and verbal communication skills; able to clearly articulate campaign plans and performance outcomes to cross-functional partners.

• Self-starter with the ability to operate independently, manage ambiguity, and drive work forward with minimal direction.