5 days
Mid Valley

Job Title: Digital Marketing Specialist

Key Responsibilities

1. Influencer & Content Marketing Management

Plan and manage content strategy based on brand positioning to drive strong conversion results
Work closely with agencies to identify and select suitable KOLs/KOCs, and manage collaborations (pricing, timeline, script, content delivery)
Develop clear content briefs aligned with brand tone and local cultural context
Review and refine influencer scripts and creative materials to ensure brand consistency and platform compliance
Track and analyze influencer campaign performance (reach, views, completion rate, engagement, ROI) and optimize strategy accordingly
Repurpose high-performing KOL content for paid ads and secondary distribution to maximize exposure

2. Paid Media & E-commerce Growth

Manage and optimize paid advertising campaigns across SEM, Meta (Facebook/Instagram), TikTok, and Xiaohongshu
Coordinate with agencies to improve performance and drive sales on TikTok Shop,Shopee and Lazada.
Monitor, analyze, and report campaign KPIs, continuously optimizing ad strategies to improve traffic and conversion rates

3. Market & Trend Insights

Stay updated on Southeast Asia social media trends, KOL landscape, and supplement industry developments
Monitor competitor performance and market dynamics
Develop influencer and content investment strategies based on insights and data

Requirements

Minimum 2 years of experience in influencer marketing, social media marketing, or business development
Strong understanding of Singapore and Malaysia social media landscape, especially TikTok and Instagram algorithms and creator ecosystem
Experience in the supplement industry is a plus
Proficient in digital marketing tools such as Google Analytics, Google Ads.
High execution ability, and able to work in a fast-paced, high-growth environment
Fluent in both English and Mandarin (written and spoken) — must be able to communicate with China headquarters

To facilitate the process, please ensure the following details are included in your resume:

Current Address / Location

Current Salary

Reason for Leaving

Expected Salary

Notice Period

WhatsApp: +6016-986 9055

Kindly note that only shortlisted candidates will be notified.

Job Types: Full-time, Permanent

Pay: RM4,000.00 - RM7,000.00 per month

Benefits:

Application Question(s):

date of birth, current location, current salary, reason of leaving, expected salary, notice period, possess own vehicle (Y/N)

Education:

Experience:

Language:

Work Location: In person

J - Senior Digital Marketing Specialist