Local Marketing Specialist

Description:

Position Reports To: VP of Marketing

Positions Supervised: None

The Local Marketing Specialist at Cost Vida will play a crucial role in the execution of diverse marketing initiatives to promote the brand, drive customer engagement, and achieve business goals. This role involves a mix of creative, analytical, and organizational responsibilities, including campaign management, content creation, and market research. The Local Marketing Specialist will collaborate across departments to ensure the seamless implementation of marketing strategies and the consistent representation of the brand across all channels.

Requirements:

Campaign Support & Coordination

• Own the general local marketing strategy for company owned restaurants and oversee the execution of required elements, coordinating with internal and external resources.
• Own vendor relations as required (mailers, radio, etc.)
• Support franchise partners and store operators by providing guidance and assistance with their local marketing initiatives.
• Coordinate with our social media, email, and creative specialists to define optimized strategies and execute marketing initiatives.
• Manage timelines, resources, and deliverables to ensure successful campaign execution.
• Help manage inbound marketing requests from the field.

Market Research

• Conduct research to gather insights into competitors, customer behavior, and industry trends.
• Use data to identify opportunities and make informed recommendations for marketing strategies.
• Understand internal guest trends and provide recommendations based on those trends.

Event & Promotional Support

• Develop Grand Opening and ongoing marketing plans for new restaurants.
• Collaborate with vendors, partners, and internal teams to ensure successful event execution.

Performance Analysis

• Track and analyze the effectiveness of marketing campaigns and initiatives using tools such as Google Analytics, CRM platforms, POS systems, etc.
• Provide insights and recommendations for optimizing future strategies.

Required Knowledge & Skills:

• Project Management: Ability to coordinate and track multiple projects at a time in a fast-paced environment.
• Marketing Fundamentals: Strong understanding of marketing principles, branding, and campaign execution.
• Digital Tools: Proficiency in tools such as Google Analytics, email marketing platforms, and social media management tools is a plus.
• Content Creation: Knowledge of design basics and familiarity with software like Canva, Adobe Creative Suite, or similar is a plus.

Attributes:

• Collaborative: Collaborative and supportive in collaborating with diverse teams and stakeholders.
• Results-Driven: Focused on achieving measurable marketing goals and objectives.
• Customer-Centric: Prioritizes audience needs and preferences in all marketing efforts.
• Initiative-taking: Initiative-taking and resourceful in finding solutions and opportunities.
• Positive: Ability to learn from mistakes and seek continual growth.

WORKING REQUIREMENTS/CONDITIONS

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• Certifications in marketing platforms (e.g., Google Analytics, HubSpot) are a plus
• 2-4 years of experience in a marketing role, preferably in a generalist capacity.
• Experience working across multiple marketing channels and collaborating with cross-functional teams.
• Creative Thinking: Ability to develop fresh ideas and solutions for marketing challenges.
• Analytical Skills: Capable of interpreting marketing data to inform strategies and decisions.
• Project Management: Effectively manage multiple projects with diligence and deadlines.
• Communication: Strong verbal and written communication skills for content creation and collaboration.
• Adaptability: Ability to work in a dynamic environment with shifting priorities.

PHYSICAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION

• Computer Proficiency: Comfort with computers and various digital marketing tools is essential, necessitating good hand-eye coordination and fine motor skills
• Communication Skills: Ability to engage in verbal and written communication, which may involve presentations or meetings.
• Travel: Occasionally, the role may require travel for conferences, client meetings, or team events.
• Stress Management: The ability to manage stress and maintain focus during busy periods is important.

WORKING CONDITIONS

Office environment: Most work is done in an office or remote setting, requiring the ability to sit at a desk for extended periods.

INTENT AND FUNCTION OF JOB DESCRIPTIONS

Job descriptions assist organizations in ensuring that the hiring process is fairly administered and that qualified employees are selected. They are also essential to an effective appraisal system and related promotion, transfer, layoff, and termination decisions. Well-constructed job descriptions are an integral part of any effective compensation system.

All descriptions have been reviewed to ensure that only essential functions and basic duties have been included. Peripheral tasks, only incidentally related to each position, have been excluded. Requirements, skills, and abilities included are the minimal standards required to perform the positions. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to accommodate disabled individuals. However, no accommodation will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.

Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.