PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION :

This role leads the strategic assortment planning function for adidas Korea’s digital wholesale partners(MUSINSA, 29CM & W-CONCEPT). The team owns the end-to-end (E2E) range planning process—building tailored product assortments that not only reflect brand and category direction but also enable account-specific growth and channel relevance.
You will play a key role across the entire go-to-market (GTM) journey, translating commercial goals, consumer insights, and historical sales data into high-impact assortment strategies. This includes delivering strategic walkthroughs, presenting at key business gates, and aligning internal and external stakeholders to drive market share expansion.
Success in this role comes from the ability to connect data with product relevance—balancing rigorous analytics with product intuition to create channel-specific assortments that resonate with both the consumer and the buyer.

KEY RESPONSIBILITIES :

Own and lead the seasonal assortment planning process for key digital wholesale accounts.
Develop channel- and account-specific range strategies that align with commercial priorities and brand vision.
Leverage historical performance, consumer behavior, and marketplace insights to define assortments that drive both sell-in and sell-out.
Consolidate category plans from Brand Business Units into a cohesive, full-assortment view by account/channel.
Reflect regional and omnichannel needs, including marketing and campaign calendars, in all assortment decisions.
Represent assortment planning strategy at major GTM milestones—including pre-line meetings, range walkthroughs, and seasonal internal/external presentations.
Lead or support product walkthroughs with internal sales teams and external buyers, showcasing product stories and commercial rationale.
Collaborate closely with cross-functional teams including Sales, Brand, Go-To-Market Planning & Insights, and Merchandising Operations.
Analyze weekly and seasonal sell-through performance to inform future planning cycles.
Guide, mentor and collaborate with team members; people management experience preferred but not required.

KEY PERFORMANCE INDICATORS (KPIS) :

Net Sales and sell-in/sell-out performance by account
SMU (Special Make-Up) development and execution
Assortment segmentation compliance
Market share contribution by channel/account
Internal stakeholder alignment

KEY WORKING RELATIONSHIPS :

Go-To-Market Planning & Insights’ (GTM P&I) P&I team
Go-To-Market Planning & Insights’ (GTM P&I) Marketing Operations (MOPS) team
Brand Business Units (Originals, Sportswear, Running, Football etc.)
Brand Activation & Digital Marketing Teams
Digital Wholesale Account Managers

KNOWLEDGE, SKILLS AND ABILITIES :

Proven ability to balance data-driven decision-making with strong product and commercial sense
Deep understanding of wholesale, e-commerce, and marketplace dynamics
High awareness of product trends and ability to curate assortments accordingly
Excellent communication and presentation skills; capable of engaging both internal teams and external buyers
Strong stakeholder management and cross-functional collaboration
Fluent in English and Korean (spoken and written)
Proficient in Excel, PowerPoint, and business intelligence tools—especially Power BI and ThinkCell
Leadership mindset; ability to coach peers or cross-functional teams regardless of formal people management experience

EDUCATION & EXPERIENCE REQUIREMENTS :

Bachelor’s degree in business, Fashion, Marketing, or a related field
Minimum 8–10 years of experience in assortment planning, merchandising, or product/channel strategy
Experience in fashion, sportswear, or consumer lifestyle industry preferred
People management experience is a plus, but not mandatory

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.

– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –

BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.

JOB TITLE:

Manager, Assortment Planning, Brand adidas

BRAND:

LOCATION:

Seoul

TEAM:

Merchandising & Planning

STATE:

COUNTRY/REGION:

CONTRACT TYPE:

Full time

NUMBER:

545467

DATE:

May 29, 2026

Manager, Assortment Planning, Brand adidas

About adidas