Manager, Commercial Partnerships

Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.

Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.

We are searching for creative, innovative, and passionate people to fill a current vacancy on our team. If you love music and are excited about joining this amazing organization, we would love to meet you!

Manager, Commercial Partnerships

The UMC team works four days a week from our award-winning creative campus located in Liberty Village, Toronto, and one day to work virtually.

Reporting to the Director, Commercial Partnerships, the Manager, Commercial Partnerships oversees Universal Music Canada’s social strategy across our entire domestic roster, developing and consistently optimizing social plans that amplify key moments within an artist timeline, while also using data to uncover key areas of opportunity for our artists in the social space. This role is UMC’s internal expert on social accounts and acts as a champion for our artists globally within the social media space.

How You’ll Lead:

• Ideate, direct and oversee on-going social media strategies for all domestic artists on the UMC roster

• Use data to identify areas (markets) of opportunity for each project; optimize social strategies to best serve those target global markets

• Use data and reports to measure performance of social campaigns to constantly optimize for best results

• Provide social media expertise across the company and liaise with UMC marketing team to construct social campaigns that help amplify key moments within an artist timeline (new releases, touring, etc)

• Share reports and data that help uncover areas of opportunity (both repertoire-based and market-based)

• Work with UMC marketing and artist teams to ensure social profiles are optimized and accurate

• Foster relationships with internal and external global counterparts

• Establish, nurture and expand relationships with social partners

• Communicate with project managers and the larger UMC organization to share best practices, campaign results and new strategic approaches and developments

• On-going learning to grow expertise with social accounts to share across UMC departments and teams

• Consistent review of UMC’s social processes to look for areas to improve efficiency and success

• Overseeing relationships and finding opportunities for artists on various limited service digital partners

• Other duties as assigned

What You Bring:

• 3-5 years of relevant experience

• Expertise in social media best practices and optimization

• Passion for music and the online space

• Ability to thrive in a fast-paced environment

• Ability to work independently and in a team

• Excellent organizational and time management skills

• Positivity, passion, a competitive edge, and opinions you can stand behind

• Bold, ambitious, creative thinking; an entrepreneurial style and a growth mindset

• Excellent communication skills anchored by honesty, approachability, and an open mind

What We Offer:

• Competitive Compensation Package includes, benefits, Pension Plan, Savings plan with company matching

• 2-week paid Winter Break

• Summer Fridays

• Medical, Dental, Vision and Mental Health Support

• Employee Ticket Box

• Wellness Program

This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Canada is committed to equity, diversity, and inclusion, and strongly welcomes and encourages applications from Indigenous Peoples, people of colour, women, persons with disabilities, people who are 2SLGBTQIA+, and people from other diverse communities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Job Category:

Marketing, Streaming & Digital Media

Salary Range:

$58,000 - $65,000

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.