Manager II: Social Media and Marketing Projects (P7) (University Relations: Marketing & Brand)
Position Summary
Introduction
The University of Johannesburg (UJ) is a vibrant and cosmopolitan institution, guided by its bold UJ Strategy 2035, which emphasises Societal Impact and Sustainability, Global Footprint and Partnerships, and Technology for the Future. Committed to transformative change, UJ’s mission is “To transform and serve humanity through innovation and the collective and collaborative pursuit of knowledge.” The University is guided by the vision of building “An international university of choice, anchored in Africa and the global south, dynamically shaping a sustainable future".
Job description
“Please note that the University is obligated, in terms of recent amendments to the Criminal Law (Sexual Offences and Related Matters) Amendment Act 2021 (Act 13 of 2021), to assess all prospective employees (including applicants) against the National Register for Sex Offenders (NRSO). The outcome of such an assessment may have an impact upon possible employment with the University.
Job Purpose:
- To manage and maintain the UJ social media efforts across the Institution, to coordinate the above- and below-the-line corporate marketing programmes for internal and external stakeholders.
- Support the Senior Manager on the promotion and marketing of UJ to schools, parents/guardians and teachers by developing marketing programmes and material.
- Setting initial benchmarks for followers, increased traffic, etc. Preparing quality content for blogs and social platforms.
- Creating promotions and contests to increase engagement via collaboration with internal and external stakeholders.
- Engaging experts and influencers to increase brand reach in Gauteng.
- Using analytics software to measure campaign success.
Responsibilities:
- Developing and implementing a comprehensive social media strategy that aligns with the University’s institutional objectives, brand positioning, and communication goals.
- Ensure that all official digital communication reflects the University’s vision, mission, and strategic objectives while maintaining a strong, consistent, and recognizable brand voice.
- Development of key messages and a positioning statement in line with strategy.
- Produce reports and presentations on social media performance, campaign outcomes, audience insights, and digital growth for management and executive leadership.
- Implement project management of all corporate marketing projects – undergraduate and postgraduate.
- Coordinate all Faculty Advertising to assure brand alignment via the Coordinators.
- Oversee livestreaming and real-time digital coverage of institutional events, conferences, graduations, campaigns, and high-profile engagements.
- Manages relationships with external agencies, Influencers, Content Creators, Photographers, Videographers, and digital partners to ensure high-quality campaign execution.
- Identify opportunities to position the University as a leader in higher education, innovation, research, community impact, and Fourth Industrial Revolution initiatives through strategic storytelling and digital engagement.
- Development and implementation of a social media policy and guidelines for UJ.
- Training and development of all internal stakeholders with regards to social media
- Monitoring and reporting on all Social Media activities.
- Manage the financial, personnel and other resources needed to implement the social media strategy.
- Keep abreast of the environments, developments and trends in the social media and marketing environment.
- Thorough understanding of marketing laws as well as new media marketing application to ensure compliance and manage risk to UJ reputation.
- Conduct market research to effectively promote the University within the relevant markets.
- Ensure that the University remains competitive and relevant within the higher education sector by continuously evaluating emerging digital platforms, technologies, and audience behaviours.
- Developing strategy on Facebook, LinkedIn, Instagram, X, YouTube and Tik Tok.
- Creating buzzworthy/viral content based on brand needs project plans and reporting monthly tracking and annual reports reconciled.
- Developing an overall editorial calendar to coordinate publishing schedules.
- Promoting vital posts and advertisements via social media promotions.
- Growing social media followers through targeted promotions.
- Ideating, developing, and running social media marketing campaigns.
- Engaging with friends, fans, followers on various social platforms working with Community Engagement, Strategic Communication, UJ Broadcasting and faculties.
- Keeping on top of the latest social media marketing trends.
- Essential to write a thought-out project description that clearly states each of the goals involved. This helps professionals to provide a much stronger proposal, often with a plan of action included. Including things like the estimated project length and communication requirements can also be helpful.
- Monthly reports including budgets.
- Manage the financial, personnel and other resources needed to implement the various UJ above- and below-the-line marketing strategies.
- Safeguard the integrity and credibility of the University’s online presence by actively combating misinformation, fake news, and unauthorized use of the institution’s brand and platforms.
- Ensure compliance to corporate governance principles and adherence to UJ Policies and Procedures.
Minimum requirements
- A Bachelor’s Degree in Brand or Marketing Management or a related field (such as Public Relations, Communications, Marketing) NQF level 7.
- Three (3) or more years of social media Management experience.
- Experience including but not limited to Facebook, LinkedIn, Instagram, X, YouTube and Tik Tok and more.
- Knowledge of social media and analytics software (Hootsuite, Raven Tools, Google Analytics, Facebook Insights, etc.).
- Working knowledge of social media paid advertising campaigns including Facebook, LinkedIn and Twitter.
- Ability to blog/vlog about social media on the Atomic website based on research, experience, and relevant social media news.
- Strategic marketing planning.
- Social media management and implementation.
- Budget management.
- Event management.
- Marketing and Brand Management.
- Copy writing.
- Customer relationship management.
- Project Management.
Recommendations:
- A Postgraduate qualification in Brand or Marketing Management or a related field (such as Public Relations, Communications, Marketing) (NQF level 8).
Competencies and Behavioural Attributes:
- Market research.
- Website Content Management.
- Electronic Social Networking.
- Higher education marketing.
- Marketing laws.
- Excellent written content for our Facebook and Twitter channels with creative concepts.
- Great writing/editing skills.
- Advanced knowledge of photo and video editing software.
- Knowledge of building a large Facebook and Twitter following.
- Basic HTML/WordPress skills.
- Expertise creating consumer-facing content.
- Automotive and digital knowledge.
Enquiries:
Enquiries regarding the job content: Ms Michelle Radikariki (Senior Manager: Marketing and Brand) on Tel: (011) 559 6677
Enquiries regarding remuneration and benefits: Mrs. Chandni Hira-Fakir (HCM Business Partner) on Tel: (011) 559 3885
Your application, comprising of a detailed Curriculum Vitae as well as the names and full contact details (including telephone numbers and e-mail addresses) of at least three traceable and credible referees must be uploaded before or on the closing date of the advertised post. Please also attach the following: a copy of your highest academic qualification, proof of registration with professional bodies you might belong to and if applying for an academic position, a list of accredited research output and/ or a portfolio of your creative output.
If you require technical support / assistance on the UJ e-recruitment website, please contact our service provider PNET on the following contact details: 0861 227337/010 140 3099 or email ujsupport@pnet.co.za.
Candidates may be subjected to appropriate psychometric testing and other selection instruments.
Please note that the University is obligated, in terms of recent amendments to the Criminal Law (Sexual Offences and Related Matters) Amendment Act 2021 (Act 13 of 2021), to assess all prospective employees (including applicants) against the National Register for Sex Offenders (NRSO). The outcome of such an assessment may have an impact upon possible employment with the University.