Manager - Paid Media

• Lead digital media strategy & planning for branding campaigns
• Build full-funnel media plans with focus on Reach, Frequency, Video Views, and Engagement
• Define audience strategy, platform mix, and budget allocation
• Provide strategic inputs on creatives (formats, messaging, duration, platform fit)
• Evaluate plans using cost benchmarks (CPM, CPV, CPC trends)
• Align with stakeholders on brand objectives and KPIs
• Analyze campaign data to derive brand and audience insights
• Identify opportunities to improve media efficiency and scale
• Briefing partners / vendors and getting media plan from them

Ideal Profile:

• Strong experience in digital media planning for branding campaigns
• Understanding of platform roles (Meta, YouTube, Display, Programmatic) & non biddable channels like News, OTT etc

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person