Manager, Paid Social

The Company:

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Who we’re looking for:

We are seeking a Social Media Manager with experience in campaign management and execution, is a vocal and engaged leader on their client and functional teams and have shown the ability to carry out strategy through structuring and planning as well as training and developing junior team members. Managers are direct managers of the junior Social team members on their account and take responsibility for guiding their growth and ensuring that the team functions most effectively and with minimal errors.

You have experience managing a team, delegating tasks and providing growth opportunities for these individuals. A proven track record of managing-up and actively communicating to all team members. This role requires that you clearly and concisely articulate communications to external and internal teams.

We want an individual that is accountable for all aspects of the plan and has the ability to flag and escalate concerns appropriately to their manager.

We value our culture above anything else, and that culture is built on the spirit of our people. We’re looking for tireless optimists, happy warriors and fearless collaborators who bring that extra dose of contagious energy.

The Opportunity:

If you’re reading this, we want to talk to you about joining our team as a Social Manager. Your responsibilities will include:

Leadership

• Drive overall digital strategy and associated tactics to meet client’s goals, working closely with account lead(s)
• Established as leader with the client and across all departmental teams, effectively prioritizing and negotiating needs between all parties
• Effectively manage and develop junior team members (mentoring, training, etc.)
• Prioritize and manage quarterly priorities and ad-hoc requests to ensure they are executed on time and to client expectations by entire client team
• Ability to problem solve, such as finding solutions for issues not yet attempted
• Proactively share learnings and best practices across the organization
• Establish oneself as an expert within their functional department and client team
• Identify ways to improve team efficiency and effectiveness, such as new processes
• Bring new proactive ideas to help meet client goals and grow business

Communication

• Ability to consult/educate/negotiate with clients and agency partners
  • Effectively communicate paid media insights, reporting, trends, and new initiatives to client/agency partners and vendors
• Ability to present recommendations/ideas to client and internal team
• Ability to effectively merchandise successes to the client
• Help educate client team on latest trends, best practices, technologies, etc.
• Demonstrates appropriate judgment through proper escalation

Functional Expertise

• In-depth knowledge of:
  • Paid social optimizations (proactive and reactive)
  • Forecasting and opportunity/gap analysis
  • Campaign management tools, including bid rules/management
  • Advanced social platform knowledge across all objectives (awareness, consideration and conversion)
  • Monitoring new social trends and products and evaluating application to client
  • Research tools/competitive analysis
  • Budget/pacing and billing
  • Understanding integrated media
  • Industry trends

Our expectations of you:

• Deep understanding of social performance campaigns and activation
• Help strategists and coordinators develop insights and actions (implications) that demonstrate a thorough understanding of the client’s goals
• Responsible for overseeing campaign management including pacing, reporting, optimizations, etc.
• Ability to develop cross channel performance strategies
• Having a passion for advertising and establishing yourself as a thought leader within the office
  • Staying up to date on industry trends and partner updates
  • Proactively bringing new opportunities to the team
• Proactively bring new ideas for the account for broader business impact
• Ensure proper communication between various agency capabilities and performance team
• Day-to-day lead on client communications

What you’ll need to succeed:

• Bachelor’s degree in marketing, advertising, or communications or relevant post-secondary education, training, or equivalent experience
• 3+ years of hands-on-keyboard work experience managing paid social media accounts
• Be a proactive self-starter
• Possess general knowledge of direct marketing principles and strategies
• Have polished presentation, communication and listening skills
• Have strong organizational skills as applied through an ability to manage multiple projects at once
• Be confident in analyzing and acting on marketing data

The outcomes we will celebrate:

Strong client relationships, admiring teammates, more effective plans, strong agency partnerships.

Who you’ll partner with:

You’ll work hand in hand with the social strategists and coordinators on your team, partnering with the strategy/planning teams and reporting into the Associate Director, Paid Social.

Beyond your immediate team, you’ll also work closely with the rest of the Digital Activation team, including Search and Programmatic Video/Display, as well as the wider media and marketing sciences teams to drive your client’s business forward.

What you can expect:

The chance to grow the agency and yourself.

Freedom to collaborate with over 4,000 colleagues in 80+ offices worldwide.

The ability to be brave, try new things and help continue to grow our digital offering.

A place that cares about your personal passions just as much as your work.

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.