Mandarin Social Media Executive (很多小红书岗位会要求中文)

Job Title:
Xiaohongshu (小红书) Content & Social Media Executive

Job Description:

We are looking for an experienced Xiaohongshu (XHS) Content & Social Media Executive to manage and grow our brand presence on Xiaohongshu for our bakery & café brand.

Responsibilities:

• Manage daily Xiaohongshu account operations
• Plan monthly content calendar & campaign ideas
• Create engaging post captions, titles & trending topics
• Shoot / edit short videos & photo content for XHS
• Understand Xiaohongshu algorithm, keywords & traffic strategy
• Community management (reply comments / DMs)
• Work with marketing team on promotions & product launches
• Analyze post performance and improve content strategy
• Research trends, competitor pages & viral content ideas

Requirements:

• Minimum 2 years experience in Xiaohongshu / Social Media Management
• Proven experience growing an account / creating viral content
• Mandarin reading & writing preferred
• Familiar with Canva / CapCut / video editing
• Strong sense of branding & aesthetic content
• Experience in F&B / lifestyle / café / bakery content is a bonus
• Able to work independently and bring creative ideas

Bonus if candidate has:

• Existing portfolio / previous XHS accounts managed
• Understanding of KOL / KOC collaborations
• Experience in social media ads & analytics

To apply, please send:

• Resume
• Portfolio / Xiaohongshu accounts handled before
• Expected salary
• Example of 3 content ideas for our brand

Pay: RM1,700.00 - RM2,900.00 per month

Work Location: In person