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Mandarin Social Media Executive (很多小红书岗位会要求中文)
MYR1,700 - MYR2,900/mo
Job Title:
Xiaohongshu (小红书) Content & Social Media Executive
Job Description:
We are looking for an experienced Xiaohongshu (XHS) Content & Social Media Executive to manage and grow our brand presence on Xiaohongshu for our bakery & café brand.
Responsibilities:
- Manage daily Xiaohongshu account operations
- Plan monthly content calendar & campaign ideas
- Create engaging post captions, titles & trending topics
- Shoot / edit short videos & photo content for XHS
- Understand Xiaohongshu algorithm, keywords & traffic strategy
- Community management (reply comments / DMs)
- Work with marketing team on promotions & product launches
- Analyze post performance and improve content strategy
- Research trends, competitor pages & viral content ideas
Requirements:
- Minimum 2 years experience in Xiaohongshu / Social Media Management
- Proven experience growing an account / creating viral content
- Mandarin reading & writing preferred
- Familiar with Canva / CapCut / video editing
- Strong sense of branding & aesthetic content
- Experience in F&B / lifestyle / café / bakery content is a bonus
- Able to work independently and bring creative ideas
Bonus if candidate has:
- Existing portfolio / previous XHS accounts managed
- Understanding of KOL / KOC collaborations
- Experience in social media ads & analytics
To apply, please send:
- Resume
- Portfolio / Xiaohongshu accounts handled before
- Expected salary
- Example of 3 content ideas for our brand
Pay: RM1,700.00 - RM2,900.00 per month
Work Location: In person
About KEDAI KEK EMAS SDN BHD
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