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Marketer / Marketing Executive
Job summary
The marketer is responsible for promoting the organization’s products and services, generating leads,increasing brand awareness, driving customer engagement, and supporting revenue growth through strategic marketing initiatives and business development activities.
Min Qualification: Degree Experience Level: Entry level Experience Length: 2 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Lagos, Nigeria
Job descriptions & requirements
Responsibilities:
Marketing & Brand Promotion:
- Develop and execute marketing campaigns to promote products and services.
- Increase brand awareness through online and offline marketing activities.
- Create and distribute marketing materials and promotional content.
- Support digital marketing initiatives including social media campaigns.
Business Development & Sales Support:
- Identify and pursue new business opportunities.
- Generate leads and convert prospects into customers.
- Build and maintain strong customer relationships.
- Conduct market visits and client presentations.
Market Research & Strategy:
- Conduct market research and competitor analysis.
- Identify customer needs and market trends.
- Provide insights and recommendations to improve market positioning.
Customer Relationship Management:
Respond to customer inquiries and provide product information.
Maintain customer databases and engagement records.
Gather customer feedback to improve service delivery.
Performance Tracking & Reporting:
- Monitor campaign performance and marketing ROI.
- Prepare weekly and monthly marketing reports.
- Track sales and customer acquisition performance.
Requirements:
- Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or related field.
- Minimum of 2–5 years marketing or sales experience.
- Strong understanding of marketing principles and customer engagement.
- Experience with digital marketing tools and social media platforms is an advantage.
- Proven ability to achieve sales or marketing targets.
Skills & Competencies:
- Communication and negotiation skills
- Sales and persuasion skills
- Creativity and strategic thinking
- Customer relationship management
- Digital marketing knowledge
- Time management and organization
- Result-oriented mindset
Key Performance Indicators (KPIs):
- Lead generation and conversion rates
- Revenue growth and sales targets
- Brand visibility and engagement
- Customer acquisition and retention
- Campaign performance metrics