Marketing and Administrative Executive
Who We Are?
Originally, the manufacturer of one of the world's first electronic key management systems in 1994 - Traka, an ASSA ABLOY company, is the global leader in intelligent management solutions for keys and equipment. Our solutions help all types of organizations better control their important assets, improving productivity and accountability, and reducing risk in critical processes.
We operate in a wide variety of channel markets such as Data Centres, Government, Ministry of Defence, Police, Prisons & correctional facilities, Airports, Hospitality, Energy & Utilities, Banking, Healthcare, Distribution & logistics Centres, Education and others.
Traka became part of ASSA ABLOY in April 2012, who are a more than eight billion Euro organisation and the global leader in access solutions. Every day we help people feel safe, secure, and experience a more open world. ASSA ABLOY products can be seen and used everywhere you go in your daily life from brands such as Yale, HID and others.
We continuously invest in the development of our technology to provide leading, innovative, secure, and effective real-world solutions to the challenges that organizations face in managing keys and equipment, which have such a high impact on the way their organization is run. Our solutions are tailored to customer needs and requirements, providing the most value and impact on their business.
Traka is a global organization with local support, working to defined processes so that we are local when you need us and global when it counts.
Traka is now part of ASSA ABLOY Global Solutions, dedicated to reimagining how people move through their world. Our expertise in customer journey mapping, innovation, and service design leads to the invention of new security solutions that create value for our clients and exceptional experiences for end users.
We are always looking for diverse, talented, energetic people with integrity and the desire to succeed. We are an equal opportunity employer offering competitive salaries and benefits in a team environment where you can freely speak across teams and departments to seek help and guidance.
Working for Traka means that you will be part of an agile environment, with innovative solutions to improve our customers' lives.
The Asia Marketing & Administration Executive plays a dual role in supporting business growth and ensuring smooth operational execution. This position is responsible for executing marketing initiatives to drive lead generation and brand visibility, while also managing administrative, sales coordination, and office operations to ensure efficiency and compliance.
This role will work closely with Asia Director, Asia Regional BDM’s, Certified Channel partners and internal Commercial Development team to act as a strong advocate of the corporate marketing strategy, whilst supporting the Asia Team in the provision of Value propositional information, regional marketing campaigns, and overall Traka branding Internationally. This position will involve periodic travel to locations within Asia.
This role is ideal for a hands-on, organized, and commercially aware individual in a growing B2B environment.
The focus of this role will be to:
- Assist in the development and execution of marketing activities to support Traka’s Asia business objectives.
- Coordinate regional marketing initiatives, aligning them with the global marketing strategy.
- Research market trends and competitor activities to identify growth opportunities.
- Collaboration and communication between marketing, sales product development teams and ASSA ABLOY group marketing teams to align on branding and best practices.
- Ensure consistent messaging across all customer touchpoints.
- Create, edit, and manage marketing materials, including brochures, white papers, and case studies. Write and proofread copy.
- Create, develop, and support sector-specific marketing content, campaigns and promotional initiatives tailored to industries such as data centres, healthcare, transportation and other focus sectors in the region and its campaign performance metrics.
- Support sector-focused campaigns and promotional initiatives.
- Track and report campaign performance metrics.
- Manage social media accounts and execute targeted digital campaigns.
- Manage email marketing, LinkedIn posts, and website updates.
- Manage of digital channels, including website updates, blogs, and email campaigns.
- Optimize SEO and PPC campaigns to drive website traffic and lead generation.
- Monitor and report on campaign performance, providing insights to improve ROI.
- Coordinate trade shows, partner events, and webinars.
- Manage event logistics, materials, and follow-up activities.
- Support co-marketing initiatives with channel partners.
- Develop brochures, presentations, case studies, and newsletters.
- Support proposal preparation and tender submissions.
- Maintain marketing materials library and brand consistency.
- Communicate with target audiences and manage agency relationships.
- Manage generated leads and ensure opportunities are properly registered in the company’s systems.
- Manage and attend events such as conferences, seminars, receptions, exhibitions, and maintain customer leads databases.
- Monitor competitor activity and comparison matrix.
- Create customer questionnaires for business insight.
- Conduct competitor analysis and industry research.
- Support management with market insights and reports.
- Prepare quotations, purchase orders, and invoices.
- Process sales orders and coordinate delivery schedules.
- Maintain CRM (Sales Force) records and ensure data accuracy.
- Track project documentation and approvals.
- Support accounts receivable tracking and collections follow-up from.
- Assist with expense tracking and budget monitoring.
- Prepare monthly marketing operational reports.
- Manage office supplies and vendor coordination.
- Organize meetings and prepare meeting minutes.
- Coordinate travel arrangements and expense claims.
Maintain proper documentation and filing systems.
- Marketing Strategy and Execution
- Assist in the development and execution of marketing campaigns to support Traka’s business objectives.
- Coordinate regional marketing initiatives, aligning them with the global marketing strategy.
- Research market trends and competitor activities to identify growth opportunities.
- Content Creation and Management
- Evaluate and support Asia team with marketing campaigns to target market sectors.
- Create, edit, and manage marketing materials, including brochures, white papers, and case studies. Write and proofread copy.
- Develop sector-specific marketing content tailored to industries such as healthcare, transportation, and data centres and other focus sectors in the region.
- Digital marketing and analytics
- Manage social media accounts and execute targeted digital campaigns.
- Manage of digital channels, including website updates, blogs, and email campaigns
- Optimize SEO and PPC campaigns to drive website traffic and lead generation.
- Monitor and report on campaign performance, providing insights to improve ROI.
- Sales Enablement
- Communicate with target audiences and manage agency relationships
- Source advertising opportunities and place adverts in the press - local, regional, national and specialist publications as appropriate.
- Manage allocation of web, telephone and event generated leads to the sales channel(s) and to ensure opportunities are properly registered in the company’s systems.
- Manage and attend events such as conferences, seminars, receptions, exhibitions, and maintain customer leads databases
- Monitor competitor activity and comparison matrix
- Conduct market research and customer questionnaires
- Collaboration and Communication
- Function as a liaison between marketing, sales product development teams, and ASSA ABLOY group marketing teams to align on branding and best practices.
- Ensure consistent messaging across all customer touchpoints.
- Organize photo shoots.
- Arrange for the effective distribution of marketing and marcoms materials.
...and any other duties required to assist in supporting the achievement of Company objectives
Background and Personal Qualities
- A positive and friendly telephone manner.
- Experience of using Microsoft office packages with good computer skills
- Confident and resilient with the ability to deal with conflict and difficult people
- Manage weekly and monthly reports as directed by leadership
- Attend International, national and regional trade shows, when applicable
- Translate technical requirements into a value proposition or specification
- Clear Communicative skills
- Unquestionable integrity and ethics
- Comprehensive understanding of marketing strategies B2B and B2C
Qualifications, Skills & Experience
- The individual will be a team player and have superb communication skills; a balance of marketing professionalism and leadership orientation; and the ability to manage corporate initiatives and goals, while focusing on marketing campaigns and strategic positioning. The candidate must be decisive and driven, while being able to communicate the goals of the organization to the team. A positive attitude is essential as well as having the ability to inspire a positive culture within the teams.
Besides characteristics listed above, key job requirements include:
- Education
- Bachelor’s degree
- Minimum of five years in a marketing role
- Experience
- Candidates will have a strong track record in supporting the marketing function in the commercial security market. This person must have previous marketing experience that demonstrates exceeding organizational expectations.
- Candidates must possess an impeccable record of strategic marketing skills, specifically as it pertains to enterprise organizations and/or major marquis accounts. Additionally, Candidates must have a well-documented record of managing marketing campaigns that translate into key account wins.
Competencies
- Communication
- Planning and Organisation
- Problem Solving
- Teamwork
- Continuous Improvement
- Customer Focus
- Technical Skills and Product Knowledge
- Commercial Awareness
Physical Requirements
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Normal, corrective vision range; ability to see colour and to distinguish letters, numbers, and symbols.
- Ability to work with graphic display units, touchscreens, and others.
- Ability to support demo display weighing up to 50 lbs during travels - plane, vehicle, and others.
Work Conditions
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderately quiet. The work environment is primarily indoors. The position does require extensive travelling (up to 70%) around the Asia region on business as appropriate. The position also requires a flexible approach to working hours.
Important Notices:
This job description is not an exclusive or exhaustive list of all job functions that a team member in this position may be asked to perform. Duties and responsibilities can be changed, expanded, reduced, or delegated by management to meet the business needs of the property. Team member is required to sign this document in the space provided below, acknowledging receipt and comprehension of this job description.
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.