Marketing and Brand Coordinator

MARKETING AND BRAND COORDINATOR

Teamswell is a high-growth nearshore outsourcing company working for US companies. Our mission is to help small and medium-sized US businesses grow and become more profitable by having access to highly engaged, skilled, and experienced talent at a fair price, and to generate career opportunities for bilingual professionals in Latin America with fair compensation and professional and personal growth opportunities.

We are currently seeking a highly creative, strategic, and execution-focused Marketing & Brand Coordinator to help build, elevate, and scale a growing consumer brand presence across digital platforms. This role is ideal for a marketing professional who combines strong branding instincts with hands-on content creation, digital marketing execution, and operational organization.

In Teamswell every team member has an instrumental role and impact on the success of our business and our client’s success, so we seek to have highly motivated individuals who thrive in a fast-paced work environment, who are intelligent, eager to work hard, reliable, and able to communicate effectively with all levels of an organization. Our Marketing & Brand Coordinator will possess the skills and experience required and will also possess a positive attitude and ability to solve complex problems and work in a fast-paced and rapidly changing environment. We value people who are good communicators, quick learners, scrappy about finding creative solutions to problems, and conscious of their work quality. We expect all our team members to deliver excellence in both technical expertise as well as in their everyday relationships with their team.

CORE RESPONSIBILITIES

• Storefront & Analytics Audit: Optimize Shopify product page copy and imagery, set up email capture pop-ups with a basic welcome flow, and install tracking pixels/analytics to ensure a clean mobile and checkout experience.
• Brand Asset Creation: Develop visual guidelines and a brand kit from existing materials, creating reusable Canva templates for social posts, advertisements, and one-pagers.
• Infrastructure Setup: Configure Meta Business Suite, establish tracking workflows, and implement a shared content calendar.
• Content Pipeline: Define a clear posting cadence and establish an end-to-end production workflow for short-form video (Reels/TikTok) and product photography.
• Ongoing Execution
• Content Production: Produce and publish weekly on-brand content across Instagram, TikTok, and email. Target cadence: 4 short-form videos, 2–3 static posts, and 1 email per week.
• Growth & Outreach: Source and manage micro-influencer seeding, product sampling programs, and strategic brand partnerships targeted at expanding retail regions
• Paid Social: Run small-budget Meta ad tests ($300–$500/month) to amplify top-performing organic content.
• Vendor Coordination: Direct and collaborate with freelance photographers, video editors, designers, and vendors while staying on budget.
• Reporting & Strategy: Track campaign performance, content engagement, email list growth, and sampling conversions to deliver a streamlined weekly report.
• Brand Alignment: Maintain cohesive, culturally nuanced storytelling rooted in the founder’s culinary identity during seasonal campaigns and retail rollouts.
• Amazon Marketplace Optimization: Manage and optimize Amazon Marketplace listings, including product titles, descriptions, keywords, imagery, A+ content, and overall storefront performance to improve visibility, conversions, and sales growth.

REQUIRED EXPERIENCE & QUALIFICATIONS

• 3+ years in marketing or brand coordination, specifically for a CPG, food, beverage, restaurant, or DTC brand.
• Platform Proficiency: Must have hands-on Shopify experience (handling product pages, apps, and basic theme edits).
• Digital Marketing Stack: Fluent in Canva, Meta Business Suite, email marketing platforms (Klaviyo or Mailchimp), Google Workspace, and project management tools (e.g., Notion, ClickUp).
• Content Production: Proven ability to shoot and edit engaging Reels/TikToks on a smartphone and provide basic photography direction.
• Audience Growth: Demonstrated experience building and scaling an Instagram and TikTok presence from the ground up.
• Basic Paid Social: Comfortable managing low-budget Meta ad campaigns (boosting posts, setting up basic lookalike audiences).
• Communication: Exceptional written and verbal English communication skills suited for daily asynchronous work with the founder.
• Experience managing and optimizing Amazon Marketplace / Amazon Seller Central, including product listing optimization, keyword strategy, catalog management, and performance tracking.
• Work Style: Highly self-directed and comfortable owning execution under a co-piloted strategy wih minimal hand-holding in a fast-paced environment. Genuine passion for culinary culture, food branding, and storytelling