Marketing and Communications Coordinator

Marketing & Communications Coordinator

Role Purpose

The Marketing & Communications Coordinator will support the delivery of marketing, communications and visitor engagement activity across The Alnwick Garden. This is a varied and hands‑on role ideal for someone early in their marketing career who is creative, organised and eager to learn.

Key Responsibilities

Campaign Delivery

• Underthe guidance of the Marketing & Digital Officer, assist with the delivery of marketing campaigns and seasonal promotions.

Digital and Social Media

• Create, schedule and publish engaging content across all social channels.
• Contribute content creation ideas and suggestions and assist the Marketing & Digital Officer in developing engaging social media content plans.
• Monitorcomments, messages and visitor interactions to maintain a positive online presence and responding in line with brand tone.
• Capture on-site content to support campaigns.

Website and Email

• Regularly update website pages, event listings, content and blogs ensuring accuracy and consistency.
• Support email campaign creation including email builds, copywriting, asset preparation, list management and scheduling.
• Assist with monitoring digital performance metrics.

Design and Creative Support

• Under the guidance of the Design & Studio Manager, create and resize design assets for digital and print use, campaigns, events and on-site signage, ensuring all content meets platform specifications and adheres to brand guidelines.

PR and Media Relations Support

• Support on-site PR activity including media visits, photography sessions and press events ensuring they have a positive and well‑organised experience.
• Coordinate and assist with logistics for interviews, filming and photography opportunities.
• Ensure the external PR agency receives required assets and information, help prepare press information, gather quotes, and maintain media lists.
• Coordinate with internal teams to gather stories, updates and content opportunities.

Visitor Engagement and Events

• Support the planning and delivery of on-site visitor engagement events that enhance the guest experience and support campaign objectives.

· Provide marketing support for event promotion, content capture and on-the-day coordination.

Administration and Coordination

• Maintain organised folders of images, videos and design files.
• Assist with gathering analytics and preparing reports.

Person Specification

Essential

• Strong organisational skills and attention to detail.
• Confident communicator with excellent interpersonal skills.
• Experience using social media platforms in a professional or semi‑professional capacity.
• Basic design skills (e.g., Canva, Adobe Express, Photoshop).
• Willingness to work occasional evenings/weekends during events.

Desirable

• 1 – 2 years experience in a marketing, communications or PR role.
• Interest in tourism, culture, or visitor attractions.
• Photography or videography skills.

Pay: From £26,346.00 per year

Benefits:

• Cycle to work scheme
• Discounted or free food
• Enhanced maternity leave
• Free parking
• On-site parking
• Sick pay
• Store discount

Work Location: In person