Kal Tire is Canada’s largest independent tire dealer and one of North America’s largest commercial tire dealers with over 268 Kal Tire retail and commercial stores in Canada, warehouse facilities and 10 retread manufacturing plants. In addition Kal Tire’s Mining Tire Group is a global leader in mining tire service and supply, operating on more than 150 mine sites across 18 countries and five continents. The company employs more than 6,500 team members globally.

The Marketing Coordinator– Local Store Marketing is a detailed oriented, hands-on role, responsible for supporting Kal Tire stores with local marketing & grassroots community involvement. This role works closely with the marketing team & other departments (specifically CSR & Store Operations) to support the creation and implementation of local marketing plans to strengthen Kal Tire’s brand presence in local communities across Canada.

CORE RESPONSIBILITIES

Marketing Program Coordination – New Stores & Priority Stores

Coordinate research, planning and implementation of marketing plans for all new Kal Tire store openings.
Support tactics & execution of local marketing plans for a group of 10-15 priority stores per year.
Collaborate closely with Zone Managers & Store Managers to ensure effective store-level execution of local marketing programs and campaigns.

Local Store Marketing – Programs, Resources & Store Support

Support the development and implementation of local store marketing tools and resources for direct use by Store Managers.
Continually monitor LSM best practices from the field and translate them into chain-wide LSM resources where applicable.
Act as a key liaison and primary point of contact for stores seeking information and guidance on local marketing efforts.

Community Engagement & CSR

Represent the marketing department on key CSR committees and project teams.
Support planning and execution of special events/grand opening ceremonies related to major charity investments to maximize publicity and exposure.
In conjunction with the CSR department, actively participate in the development and implementation of new CSR programs to maximize brand impact.

Seasonal Merchandising

Plan, produce and distribute all seasonal merchandising materials for retail showrooms.
Manage process to ensure store compliance with zone based merchandising plans; follow up with Regional Directors and Zone Managers as necessary.
Measure performance of Merchandising programs and make recommendations for improvement.

Branded Merchandise Management

Responsible for the relationship between our promotion product supplier and the Marketing department for the selection of product for distribution to our teams. Also manage one-off product requests with our promotional company.
Collect feedback from store operations to ensure high levels of product quality and service levels are maintained.
Manage a small warehouse of promotional items at the Vernon Office.

Marketing Department Support

Facilitate deployment of internal communications for other members of the retail marketing team.
Provide support to national & regional marketing programs as needed.
Participate & present LSM updates at relevant marketing meetings.
Other duties as requested.

WHAT WE OFFER

The target salary range for this position is $67,090-$77,110 per year based on experience.
We offer a clear path for career advancement with wage increases along the way.
Comprehensive medical and dental benefits.
Employee Assistance Program.
A group RRSP/DPSP matching program.
Discount on tires and mechanical services.
Positive work culture, opportunities for growth and development, and work-life balance.
Opportunities for professional development, such as training programs, mentorship, and tuition reimbursement

WORK EXPERIENCE:

Minimum 2-3 years of marketing experience, preferably within a retail environment.
Strong working knowledge of marketing principles & a passion for the work.

KNOWLEDGE, SKILLS AND ABILITIES

Strong organizational skills to keep projects moving and deliverables on time.
Detail-oriented with an ability to work in a fast-paced environment with multiple (often competing) deadlines.
Comfortable working independently and making decisions.
Impactful communicator with an ability to work effectively with a wide range of internal & external stakeholders.
Resourceful and results-oriented
Ability to incorporate feedback and key learnings from various projects and make recommendations for improvement.

EDUCATION

Post-secondary degree or diploma in Marketing, or an equivalent combination of education and experience.

SPECIAL REQUIREMENTS

Some travel is required.
Overtime as required to support marketing activations and special events

NEGOTIABLE REQUIREMENTS

Experience with Photoshop or other similar programs an asset.

Marketing and Community Engagement Coordinator

About Kal Tire