Marketing and Digital Advertising Specialist
Summary
About the position: This position is Non-appropriated Fund (NAF) and will be assigned to the Marketing Department located on Tyndall AFB, FL.
Learn more about this agency
This job is open to
The public
Veterans
Military spouses
Clarification from the agency
Please see the "Who May Apply" section under the Qualifications section.
Duties
Designs and develops publicity/marketing concepts and branded materials across various formats and delivery methods, including print, digital publications, briefings, and interactive media such as social media, websites, videos, and other promotional content. Leverages a comprehensive understanding of design principles, production methods, and modern marketing trends. Develops and implements marketing initiatives, promotions, and programs for the 325th Force Support Squadron (FSS) under the direction of the Marketing Director. Creates original graphic designs for publications, printed marketing, and digital advertisements while maintaining brand consistency. Executes layouts, presentation materials, and other multimedia projects. Utilizes advanced design and publication tools (e.g., Adobe Creative Cloud, Canva, and Microsoft Office Suite) to produce effective advertisements and designs tailored for a mix of media. Determines marketing techniques and strategies to enhance participation, engagement, and financial outcomes for FSS activities. Performs qualitative and quantitative market research to improve customer relations, satisfaction, evaluate demographics, and measure advertising effectiveness. Employs knowledge of SEO/SEM practices to optimize content for digital platforms and uses CRM and CMS tools to manage campaigns and content delivery. Writes and edits copy for effective communication strategies and customer readability, adhering to AP Style guidelines and producing materials with minimal to no grammatical errors. Creates content with marketing artificial intelligence (AI) tools and platforms to improve efficiency and innovation. Develops standardized templates and style guides for consistent branding across the marketing department and other FSS activities. Collaborates with the marketing team, activity managers, and leadership to produce accurate and engaging promotions for events, programs, and offerings. Supports web management, email marketing, and social media campaigns using best practices for audience engagement and analytics. Tracks and reports campaign performance to continuously refine strategies and ensure alignment with organizational goals. Must be able to use a ticketing system to manage marketing requests, prioritize tasks, and ensure timely completion of projects. Maintains accurate records of assignments and communicates status updates to stakeholders. Maintains awareness of current and emerging marketing technologies, trends, and tools, proactively recommending updates and innovations to keep the department at the forefront of industry standards. Assists with video production, photography, and livestreaming as needed. Produces short and long-form video content, including reels, YouTube videos, and other trending formats, while operating camera equipment such as smartphones, GoPros, or similar devices to capture high-quality footage. Attends special events and squadron functions to provide support through photography, videography, and on-site representation of the marketing department and squadron. Performs other related duties as assigned. Must have knowledge and experience operating print shop equipment, including large-format printers, binders, laminators, and cutting machines. Ensures proper setup, maintenance, and operation of equipment to produce high-quality printed materials. Assists in creating efficient workflows to meet project deadlines and support marketing department needs.
If interested in applying for this position you may preview the online application: https://apply.usastaffing.gov/ViewQuestionnaire/12977539
Requirements
Conditions of employment
- This position requires the incumbent to complete a background investigation with favorable results.
Qualifications
Who May Apply: Open to everyone. Applicants will be categorized by preference(s) and/or priority consideration eligibilities. An applicant's eligibility will be determined based on eligibility claimed in the questionnaire and proof of eligibility MUST be provided with application by the closing date, 06/18/2026
Business Based Action, Military Spouse Preference, Outside Applicant Veteran, Spouse/Widow/Parent of Veteran, and Transition Hiring Preference
In order to qualify, you must meet the experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if the position allows for qualifying based on education, your transcripts will be required as part of your application.
Qualifying Experience:
Bachelor's degree in Graphic Design, Marketing, or a related field, OR at least 3 years of relevant professional experience. Expertise in designing advertisements and marketing campaigns for events/programs using design tools such as Adobe Creative Suite, Canva, or similar software. Intermediate to advanced computer skills, including proficiency in internet-based tools, databases, Microsoft Office Suite, CRM, CMS platforms, and email marketing tools. Familiarity with SEO/SEM strategies and social media analytics platforms (e.g., Google Analytics, Meta Business Suite). Strong written and verbal communication skills, with the ability to produce AP Style copywriting with minimal errors. Experience in photography, videography, and video editing, including creating short and long-form content for platforms like YouTube, Instagram, and TikTok. Knowledge of AI tools for content creation (e.g., ChatGPT, Jasper) and marketing automation software. Highly organized, creative, and detail-oriented, capable of managing multiple tasks within deadlines. Strong interpersonal skills for collaboration with internal and external customers. A results-driven portfolio showcasing graphic design, and video production. Ability to read, write, and speak English fluently.
You will be evaluated on the basis of your level of competency in the following areas:
Education
Some federal jobs allow you to substitute your education for the required experience in order to qualify. This position does allow for education substitution.
FOREIGN EDUCATION: Education completed in foreign colleges or universities may be used to meet the requirements. You must show proof the education credentials have been deemed to be at least equivalent to that gained in conventional U.S. education program. It is your responsibility to provide such evidence when applying.
Additional information
- Individual must fully meet qualification/eligibility/background requirements for this position.
- U.S. Citizens and Non-U.S. Nationals who have resided in the U.S. Territory for three (3) or more consecutive years immediately preceding the start of Federal Affiliation or a signed memorandum indicating the installation's decision on the 3-year residency requirement.
- Male applicants born after December 31, 1959 must be registered for Selective Service.
- Direct deposit is required.
- Satisfactorily complete an employment verification (E-Verify) check.
- A probationary period may be required.
- Pre-employment requirements must be satisfactorily met prior to Entrance on Duty (EOD).
- Payment of Permanent Change of Station (PCS) costs is not authorized, based on a determination that a PCS move is not in the Government's interest.
- Multiple positions may be filled from this job opportunity announcement. And additional selections may also be made from this job opportunity announcement.
- Selection(s) are subject to restrictions resulting from hiring preferences and priority consideration eligible.
- This is a Nonappropriated Fund (NAF) position carrying out Morale, Welfare and Recreation (MWR) activities for the Air Force and Space Force.
- This position is not included in a bargaining unit.
- Applicants must be able to provide a REAL ID or present a combination of source identity documents authorized to facilitate access to the installation. Please contact the servicing HR Office with any questions.
Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.
Benefits
Review our benefits
How you will be evaluated
You will be evaluated for this job based on how well you meet the qualifications above.
Your resume and supporting document will be evaluated against the qualifications of the position.
Once the announcement has closed, a review of your application package (resume, supporting documents, and responses to the questionnaire) will be used to determine whether you meet the qualification requirements listed on this announcement. If you are minimally qualified, your resume and supporting documentation will be compared against your responses to the assessment questionnaire to determine your level of experience. If, after reviewing your resume and/or supporting documentation, a determination has been made that you have inflated your responses to meet the position's qualifications and/or experience, you may lose consideration for this position. Please follow all instructions carefully when applying, errors or omissions may affect your eligibility.
You should list any relevant performance appraisals and incentive awards in your resume as that information may be taken into consideration during the selection process. If selected, you may be required to provide supporting documentation.
To better expedite the hiring process, we recommend including full contact information (name, address, phone number, email, etc.,) for professional and personal references on your resume.
Required Documents
Required documents may vary based on the eligibility you are claiming (i.e., applying as a Military Spouse Preference - MSP, applying as a veteran, applying as a current federal employees, applying as a displaced employee, etc.,). The below document(s) are required and MUST be submitted with your application by the closing date of this job announcement:
- Resume
Your resume may be submitted in any format and must support identified the general or specialized experience described in this announcement. If your resume includes a photograph or other inappropriate material or content, it will not be used to make eligibility and qualification determinations and you may not be considered for this vacancy.
Other accepted documents to support a qualification and/or claimed preference/priority eligibility may include:
- DD-214/ Statement of Service
- Other (1)
- Other (2)
- PCS Orders
- Professional Certification
- Proof of Marriage Status
- Resume
- Separation Notice (RIF)
- SF-50/ Notification of Personnel Action
As described above, your complete application includes your resume, your responses to the online questionnaire, and supporting documents which prove your claimed eligibility. If you fail to provide these documents, you will be marked as having an incomplete application package and you will not be considered any further.
NOTE: Documents submitted as part of the application package to include supplemental documents may be shared beyond the Human Resources Office. Some supplemental documents such as military orders and marriage certificates may contain personal information for someone other than you. You may sanitize these documents to remove another person's personal information before you submit your application. You may be asked to provide an un-sanitized version of the documents if you are selected to confirm your eligibility.
How to Apply
To be considered for this vacancy you must apply and complete the online questionnaire and submit the documentation specified in the Required Documents section above.
The complete application package must be submitted by 11:59 PM (EST) on 06/18/2026 to receive consideration.
To begin, click Apply to access the online application. You will need to be logged into your USAJobs account to apply. If you do not have a USAJobs account, you will need to create one before beginning the application.
Follow the prompts to select your resume and/or other supporting documents to be included with your application package. You will have the opportunity to upload additional documents to include in your application before it is submitted. Your uploaded documents may take several hours to clear the virus scan process.
After acknowledging you have reviewed your application package, complete the Include Personal Information section as you deem appropriate and click to continue with the application process.
You will be taken to the online application which you must complete in order to apply for the position. Complete the online application, verify the required documentation is included with your application package and submit the application. You must re-select your resume and/or other documents from your USAJobs account and designate the document type when submitting your application. Failure to complete this portion will result in an incomplete application package and you will not be further considered for this vacancy.
It is your responsibility to ensure your application package (resume, supporting documents, and responses to the questionnaire) is complete, accurate, and submitted by the closing date.
Additional information on how to complete the online application process and submit your online application may be found on the https://help.usastaffing.gov/Apply/index.php?title=Applicant
To verify or check the status of your application, log into your USAJobs account. Once logged in, the Welcome screen lists your applications, your application status and the date it was last updated. For information on what each Application Status means, visit: https://www.usajobs.gov/Help/how-to/application/status
Agency contact information
325 FSS/FSCN
445 Suwannee Avenue, Suite 279
Tyndall AFB, FL 32403-5545
US
Next steps
If you provided an email address, you will receive an email message acknowledging receipt of your application. Times may vary during the hiring process, as your application status updates/changes you will be notified with a notification letter via email.
Overview
- 1101 General Business And Industry
- Suitability/Fitness