Marketing and Events Coordinator

Job Title: MARKETING AND EVENTS COORDINATOR

Business Unit: Administration

Department: Marketing/Development

Reports to: Senior Director of Marketing and Philanthropy

FLSA: Non-Exempt

Classification: Regular Full-time (35 hours)

Grade: 10

Salary Range: $50,000 - $60,000 (commensurate with experience)

SUMMARY OVERVIEW

Reporting to the Senior Director of Marketing and Philanthropy, the Marketing and Events Coordinator will be responsible for assisting with the development, execution, and monitoring of email, digital, social media, and content marketing campaigns. This role involves writing marketing communications, project management, administration, and events coordination. The ideal job candidate is deadline-driven, detail-oriented, and comfortable working both independently and in a team environment.

This individual must have the ability to multitask and exhibit strong writing and organizational skills. The successful candidate will also be expected to be adept in digital marketing, including social media, website management, and email marketing.

The candidate will use social media to create value for the agency's audience, improve our relationships with followers, and extend our brand's reach across multiple social platforms.

This individual also will be responsible for coordinating Boston Senior Home Care's community events, including promotional materials and event displays, as well as attending them as needed.

In addition, the candidate will be responsible for assisting the Director with planning and executing fundraising events and activities

ESSENTIAL FUNCTIONS

Duties 1-14 are designated as ADA essential functions and must be performed in this job. All other job duties are secondary functions

• Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing
• Coordinate content email marketing campaigns, including copy, scheduling, and database management
• Create, proofread, and edit copy for various marketing channels, ensuring a consistent voice
• Assist with developing and managing content and social media marketing programs, including blogs, a bi-monthly caregiver newsletter, CEO's weekly staff email update, website copy, promotional materials, advertising, etc.
• Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
• Execute and monitor multiple tasks using highly tuned project management skills using technological tools for increased efficiency and productivity.
• Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
• Create an editorial calendar for monthly newsletters, blogs, and social media content.
• Performing data entry and mail merge, as well as preparing donor correspondence, as needed.
• Assist the Director of Marketing and Philanthropy with providing website traffic analytics (Google), social media, and email marketing campaign performance stats for reports to the board (quarterly) and department heads (monthly).
• Keep files well organized on shared drive and catalog marketing materials, agency photos, source files, etc.
• Assist with preparing vendor invoices and processing them with the Fiscal Dept. for payment.
• Manage and track opportunities to sponsor events by local agencies we support, including coordinating ads for program booklets, ensuring sponsorship payment, and organizing RSVPs.
• Develop marketing collateral and assist with events management including:
• Writing a bi-monthly newsletter and developing an annual editorial calendar
• Bi-monthly blogs and web copy
• Presentations
• Selecting, ordering, and managing inventory of event giveaways
• Database management
• Flyers and brochures (i.e., layout, photo selection, printing, and translation)
• Website (content development, ability to use WordPress and learn new apps/plugins)
• Write annual reports and marketing reports
• Organize and run outreach meetings and track progress using Excel or project management tools
• Collaborate with and assist fundraising/special event staff on the agency's annual fundraising event.

COMPETENCIES

• Demonstrated ability to work on multiple projects simultaneously and accommodate changing priorities
• Detail-oriented with exceptional communication, critical thinking, and project management skills
• High level of proficiency in Microsoft Office applications including PowerPoint, Word, Teams, Excel, and Outlook
• Working knowledge of graphic design (i.e., Canva) and CMS platforms (i.e., Constant Contact and WordPress) or be willing to learn these applications
• Experience working with AI programs for improved productivity (i.e., Claude, ChatGPT, etc.)

• Experience working with social media management software, such as Hootsuite.
• Demonstrated ability to use project management software, such as Mondays, or willingness to learn the software.

SUPERVISORY RESPONSIBILITY

This position has no supervisory responsibilities.

WORK ENVIRONMENT

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, printers, copiers, filing cabinets.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• The employee must be able to carry 10 to 15 lbs.
• The employee is regularly required to talk and hear
• The employee is frequently is required to stand, walk, use hands to finger, handle or feel, and reach with hands and arms

POSITION TYPE/EXPECTED HOURS OF WORK

This is a full-time position, Monday-Friday, 9 a.m. - 5 p.m.

TRAVEL

Occasional local travel (Greater Boston) may be required.

REQUIRED/PREFERRED EDUCATION AND EXPERIENCE

• Education: An undergraduate degree in journalism, marketing, or business communication.
• A minimum of two years of experience in a marketing or communications position is preferred.
• Excellent verbal, written, and interpersonal communication skills.
• Strong critical thinking, research, analytical, and organizational skills.
• Must be able to effectively multitask by prioritizing and managing multiple assignments.
• Occasional local travel (Greater Boston) may be required.

ADDITIONAL ELIGIBILITY QUALIFICATIONS

• Sensitivity to older adult, disability and diversity issues
• Commitment to maintaining members at home with dignity

WORK AUTHORIZATION/SECURITY CLEARANCE

• Must be able to work in the United States

AAP/EEO STATEMENT

Equal Employment Opportunity/Affirmative Action/Male/Female/Veteran/Disabled – Boston Senior Home Care affirms and supports diversity and inclusion in our workforce and recognizes all EEOC Factors.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.