Marketing and Events Coordinator

Job purpose

The Marketing & Events Coordinator is responsible for supporting the delivery of ASFP’s year-round events programme, including webinars, CPDs, conferences, and industry events.

The role focuses on the end-to-end coordination of events, from marketing campaigns and delegate sales through to booking, administration, and onsite delivery.

The postholder will play a key role in increasing event attendance, enhancing delegate experience, and supporting revenue generation, while ensuring all activities align with the ASFP brand and mission.

Key Responsibilities

A. Event Marketing & Promotion

· Plan and deliver marketing campaigns for ASFP events across email, website, and social media.

· Create and schedule promotional content including event listings, email campaigns, and social posts.

· Maintain and update event pages on the ASFP website and events platform.

· Work with the marketing team to ensure consistent branding and messaging across all event communications.

· Support the development of promotional materials including graphics, brochures, and presentations.

B. Delegate Sales & Bookings

· Manage event bookings from initial enquiry through to confirmation.

· Process registrations, payments, and invoicing in line with ASFP procedures.

· Monitor booking levels and proactively support sales activity to achieve attendance targets.

· Handle delegate queries in a professional and timely manner.

· Maintain accurate records within CRM and event management systems.

C. Event Coordination & Delivery

· Coordinate all logistical aspects of events including venues, virtual platforms, speakers, and materials.

· Liaise with internal teams, speakers, sponsors, and external suppliers.

· Prepare delegate lists, joining instructions, and event packs.

· Provide onsite or virtual event support, ensuring smooth delivery and high-quality experience.

· Assist with post-event follow-up including feedback surveys and reporting.

D. Data, Reporting & Continuous Improvement

· Track event performance including attendance, engagement, and revenue.

· Support reporting on marketing campaign effectiveness and conversion rates.

· Maintain accurate event data and mailing lists in CRM systems.

· Identify opportunities to improve processes, attendance, and delegate experience.

E. General Marketing Support

· Assist with wider marketing activities where required, including website updates, email campaigns, and content creation.

· Support the delivery of ASFP campaigns that promote training, membership, and industry initiatives.

· Contribute to maintaining a consistent and professional ASFP brand across all activities.

Authorised to:

· Update event listings and marketing content on ASFP systems.

· Issue event-related communications to members and prospects.

· Manage bookings and delegate communications within defined processes.

Basic competency requirements

· GCSE (or equivalent) in English and Maths.

· Experience in a marketing, events, or administrative role (minimum 1–2 years preferred).

· Strong organisational and time management skills.

· Excellent written and verbal communication skills.

· Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint).

· Experience with CRM systems and/or event platforms (desirable).

· Familiarity with email marketing tools and social media platforms.

· Proficiency with Canva (necessary) and video editing platforms including Descript (Ideal)

· Some experience with Adobe Suite - training will be provided where required

· Experience filming and editing video (at a beginner level)

· Ability to manage multiple tasks and deadlines in a fast-paced environment.

ASFP competency requirements (training provided if required)

· ASFP Introduction to Passive Fire Protection

· IFE Level 2 Certificate in Passive Fire Protection

· Use of Nucleus Digital Platforms

· Internal systems and processes (e.g. ExpenseIn)

Key Performance Indicators (KPIs)

· Event attendance numbers and conversion rates

· Revenue generated from events

· Timely and accurate event delivery

· Delegate satisfaction and feedback scores

· Accuracy and quality of event communications

· Growth in engagement across event marketing campaigns

Person Specification Essential

· Highly organised with strong attention to detail

· Proactive and able to manage multiple events simultaneously

· Confident communicator with a customer-focused approach

· Ability to work independently and as part of a team

· Willingness to travel and support events as required

Desirable

· Experience delivering events (in-person and/or virtual)

· Experience working in a membership organisation or not-for-profit

· Knowledge of CRM/email marketing systems

· Interest in construction, fire safety, or built environment sectors

Salary & Benefits

· Salary circa £25,000 to £30,000

· Supportive and collaborative working culture

· Opportunities for professional development and training

· Pension contribution

· Holiday allowance (plus bank holidays)

· Opportunity to attend and support sector-leading industry events

· Full Time 35 Hours Per Week

Pay: £25,000.00-£30,000.00 per year

Benefits:

• Company events
• Company pension
• Free parking
• On-site parking
• Private medical insurance
• Sick pay

Application question(s):

• willingness to travel and support events as required
• GCSE (or equivalent) in English and Maths

Education:

• GCSE or equivalent (required)

Experience:

• marketing, events, admin role: 1 year (required)

Work authorisation:

• United Kingdom (required)

Location:

• Coventry CV4 8HS (preferred)

Work Location: In person