Marketing and Social Media Manager

Should be able to plan Market positioning (luxury vs premium vs mass)

• Target customer clarity (architects? HNIs? export buyers?)
• Competitive mapping (who are Delhi/Mumbai benchmarks)

Furniture ≠ FMCG ≠ fashion.
They must understand:

• Craftsmanship storytelling
• Material language (wood, finishes, joinery, detailing)
• Long purchase cycles
• B2B + B2C hybrid sales

if they’ve worked with:

• Interior designers
• Architecture firms

Luxury home brands

Your friend already has the hard part (quality product).
The strategist must convert:

“We make precise furniture” →
“We engineer heirloom pieces that assemble with surgical precision.”

They should be able to:

• Name collections
• Build themes (heritage / minimal / modern Indian / global luxe)
• Create emotional hooks

They must be willing to:

• Work with photographers & videographers
• Direct shoots
• Write content themselves
• Sit in the factory if needed

Pay: ₹11,338.11 - ₹43,201.35 per month

Work Location: In person