Marketing & Brand Coordinator (Hospitality Brand)

Marketing & Brand Coordinator

Cape Town, South Africa Full-Time | On-Site

ABOUT THE COMPANY

Cape Crowd is a Cape Town-based hospitality group operating a portfolio of cafés, bars and restaurant concepts. We create neighbourhood institutions with personality, warmth and genuine community at their core. Our venues are relaxed but high-standard, local but timeless, and built with a commitment to excellence.

ABOUT THE ROLE

This is a hands-on marketing role for someone who combines strategic thinking with exceptional execution. You'll work directly with the founder to shape the brand, creative direction and marketing strategy across the Cape Crowd group while helping drive growth and engagement across multiple hospitality brands.

IS IT FOR ME?

• 3+ years of marketing experience, ideally in hospitality, lifestyle, retail or consumer brands
• Strong understanding of brand strategy, storytelling and content marketing
• Excellent creative judgement with a strong eye for design, content and brand experience
• Highly organised, proactive and comfortable managing multiple projects simultaneously
• Connected to Cape Town's food, hospitality and lifestyle scene

WHAT YOU'LL BE DOING

• Lead brand strategy and marketing initiatives across the Cape Crowd group
• Oversee content creation, creative direction, photography, videography and copywriting
• Manage social media, email marketing and audience engagement
• Plan and execute campaigns for venue launches, events and activations
• Build relationships with influencers, media partners and industry collaborators

WHAT'S IN IT FOR YOU?

• Real ownership and influence within a growing hospitality group
• Direct access to the founder and key business decisions
• The opportunity to shape and grow multiple consumer-facing brands
• Meaningful projects with visible impact and creative freedom
• A competitive salary and a team that values initiative and great ideas

OUR CULTURE

We're not a corporate business. We move quickly, keep meetings to a minimum and focus on doing great work. We value people who think like owners, take initiative and follow through. If you have an idea, bring it. If something needs fixing, fix it. If you don't know, ask.