Marketing Campaigns Manager

About Betterworks

Betterworks is HR software to align, develop, and activate your workforce for business growth. Organizations are able to replace outdated, ineffective, universally loathed annual review processes with powerful Continuous Performance Management programs that help managers be better at the conversations, coaching, and development necessary to inspire and motivate the entire workforce to achieve an organization's top priorities today and be ready for tomorrow's challenges.

About the Role

Betterworks is hiring a Marketing Campaigns Manager, a content-first, revenue-minded marketer who sees every piece of writing as part of a bigger motion.

This is not a copywriter role. It's for someone who writes exceptionally well and thinks constantly about what that writing is supposed to do, which pipeline stage it serves, which campaign it ladders up to, and which deal it could help close.

You'll be the content execution arm of our campaigns motion, working closely with our ABM and demand gen team.

You'll also absorb content production previously handled by an outside agency and cover PR coordination while our Senior PR & Social Manager is on leave.

Scrappy but not scattered. Creative but outcome-obsessed. We're an AI-forward team; we build automations, create custom GPTs, and find smarter ways to work. You should, too.

What You'll Do

• Develop content and campaign support for omnichannel demand gen campaigns.

• Elevate social media content and distribution across Betterworks channels, and support a newly acquired brand with theirs.
• Own our newsletters; LinkedIn and email, setting editorial direction, writing the content, and using AI tools to scale and sharpen production without sacrificing quality..
• Write competitor comparison blogs, articles that support the sales cycle, and growth campaign content that the sales team uses in active deals
• Partner with our ABM and demand gen team to create what their campaigns need: one-pagers, blog posts, landing copy, repurposed assets.
• Manage video vendor relationships; write briefs, review outputs, hold them to a standard
• Develop case studies and customer stories for use across sales, PR, and social.

• Lead weekly PR agency calls, coordinate media logistics, manage press releases and awards submissions (coverage during a team member's leave — long-term focus is content and campaigns).

What We're Looking For

Strong writer first. Campaign thinker second. Generalist third.

You write with clarity and purpose, and you always know why a piece exists. You think in campaigns, not content calendars.

You've worked in B2B SaaS for 4–6 years, run email programs in HubSpot, and can manage an agency or vendor without micromanaging.

You're fluent with AI tools; not just for drafting, but for building workflows, automating repetitive work, and finding smarter ways to produce more without adding headcount.

Most importantly: you connect content to campaigns, and campaigns to revenue.

Writing samples will be required as part of the interview process.

What Will Make You Stand Out

You've owned a content program visibly tied to the pipeline and can explain what you wrote, why, and what metrics it moved. You've managed external vendors or agencies. Bonus if you have video production experience, have supported ABM campaigns directly, or have rebuilt a newsletter from scratch. You've used AI to meaningfully change how you or your team works, not as a shortcut, but as a force multiplier.

What We All Do

• All employees share the responsibility of being aware of information security risks and adhering to information security policies and procedures.
• All employees are required to participate in information security awareness and training programs.
• All employees are responsible for handling data in accordance with data classification and handling guidelines. Employees should be aware of the sensitivity of the data they interact with and follow appropriate security measures.
• All employees have a responsibility for reporting information security incidents in accordance with information security policies and procedures.

What Makes Betterworks Unique

At Betterworks, we prioritize our people. In that spirit, we’ve put together a great benefits program to support our employees’ health and wellness that includes the following:

• Leadership: CEO Doug Dennerline is truly a mission-driven leader. He has been a sales leader for over 25 years and has a direct impact on the work people do every day.

• Funding: $129 million, Serious B with top-tier investors, including Kleiners Perkins, Emergence Capital, and 8VC.

• Board of Directors: Includes iconic executive John Doerr (introduced OKRs to Google), Bruce Felt (Founder of Renaissance Software and a servant leader to various private and public companies), Bing Gordon (Technology Venture Capitalist and history of serving on several high-profile Boards of Directors including Amazon, Duolingo and Zynga) and Jason Green (Founder Emergence Capital and Greenbridge Foundation) and Gaby Toledano (seasoned executive with nearly three decades of strategic HR and operations leadership at premier enterprise and consumer organizations).

• Product: Selected by Lighthouse Research & Advisory and UNLEASH America, Betterworks has officially been named a 2026 HR Tech Award winner for Best Comprehensive Talent Management Solution. Also, Betterworks wins Newsweek's AI Impact Award for Best Outcomes in HR, 2025.

• Mission Driven: Our mission is to provide the expertise and technology that companies need to inspire, develop, and activate their workforce to meet today’s goals and be ready for tomorrow’s challenges.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to an inclusive and diverse Betterworks. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global Betterworks Community. We welcome people of different backgrounds, experiences, abilities and perspectives and are an equal opportunity employer.