Marketing Communications Executive

Are you a proactive, digitally savvy marketer who loves bringing creative ideas to life across channels and audiences?

Do you have a strong foundation in both traditional and digital marketing, with the energy to thrive in a fast-paced behaviour change agency environment?

Can you help shape compelling social marketing campaigns that engage both B2C and B2B audiences, maximising reach for our clients and for ICE?

The role

We are looking for a proactive and digitally savvy Marketing & Communications Executive to join our fast-paced team.

This role is ideal for someone with a strong foundation in both traditional and digital marketing, who is eager to contribute to a fast-paced behaviour change agency environment and bring their creative spark to behaviour change social marketing campaigns.

You’ll also support creative campaigns reaching both B2C and B2B audiences, maximising reach for our clients and ICE.

ICE exists to help people, places, and organisations thrive. We turn behavioural insight and evidence into campaigns, experiences, and communications that improve lives.

You will work as part of a fast paced, agile, creative organisation. You will be expected to drive and have access to a car. You will also be expected to travel to other ICE offices from time to time.

Salary range: £26,227.50 - £30,000 per annum.

Why join ICE

We deliver purpose-led work that directly improves communities, health, and wellbeing.

Our work is evidence that we are leading behaviour change work across the UK

We have a culture rooted in insight, creativity, and co-design.

We offer opportunities for professional development across behaviour change, design, insight, and digital innovation.

Offer hybrid working with trust, autonomy, and a supportive team.

Promise a chance to shape the evolution of ICE’s brand and creative capability.

Key elements of the day-to-day role:

The role will involve:

• Plan, execute, and monitor integrated marketing campaigns across digital and offline channels, targeting B2C and B2B audiences.
• Develop and manage content for websites, blogs, email newsletters, and social media platforms
• Implement and optimise SEO strategies to improve organic search rankings and website traffic
• Manage paid advertising campaigns (SEM) across display, search, and social platforms
• Analyse campaign performance using tools such as Google Analytics, Google Search Console, and Meta Business Suite
• Collaborate with internal teams and external agencies to deliver creative assets and campaign materials
• Conduct market and competitor research to inform marketing strategies
• Support event planning, promotional activities, and PR initiatives. Maintain the marketing calendar and ensure timely execution of campaigns
• Act at all times within the Company’s rules, policies, procedures, and financial regulations.
• Observe and comply with employees’ obligations under Health and Safety policy and law.
• Support a progressive approach to Equal Opportunities ensuring that the Company’s commitment to equality of opportunity in service provision and employment practices are present in any work.
• Comply with all information governance policies and procedures at all times.
• Maintain the highest standards of personal and professional integrity and conduct.

Essential existing skills/experience

• Apprenticeship or degree level qualifications in Marketing, Digital Media,
• Communications, or a related field (or equivalent experience)
• 1–2 years of experience in a marketing or digital marketing role
• Experience of working in agency / multi-client account environments
• Strong understanding of SEO, SEM, and GEO-targeting strategies
• Experience with digital marketing tools such as:
• Google Ads & Google Analytics
• Meta Ads Manager (Facebook/Instagram)
• Mailchimp or similar email platforms
• WordPress or other CMS platforms
• Canva or Adobe Creative Suite
• Excellent written and verbal communication skills
• Strong analytical skills and attention to detail
• Ability to manage multiple projects and meet deadlines
• Experience with CRM systems (e.g., HubSpot, Salesforce)
• Knowledge of marketing trends and the appeitite to stay up to date with sector
• changes and technology/trend advancements
• Familiarity with A/B testing and conversion rate optimisation (CRO)
• Excellent attention to detail and time management skills.
• A collaborative mindset and willingness to learn and grow
• Comfortable with a hybrid working model (a mix of office and home-based).
• Experience in using Zoom, Microsoft Teams, and other digital platforms.

About us

ICE is one of the fastest growing behaviour change organisations in the UK. We bring courage, energy, and ambition to equip & enable more organisations & people to move our world forward. To grow our significance as a leading behaviour change practice. By energising organisations & people to find the clarity, courage, & commitment needed to realise their full purpose & potential.

Our Mission

We are social activists driven to unlock your power, purpose and possibility, we are for people ​and planet.

We Make Better Happen.

We are a purpose-driven organisation; our ethos and beliefs are important to us. As a team we hold and practice three core character traits and set around those character traits are the behaviours that matter to us as a team for our work together.

Whole Heartedness: Bring passion and energy to our work, our colleagues and ourselves.

Trust: Trust and intent to do the right thing.

Being Curious and Creative: Bringing our ideas to add value to what we do.

“We live by what we believe not by what we see.”

Training for all roles will be provided along with a programme of continued professional development.

Only those shortlisted will be contacted.

Job Type: Full-time

Pay: £26,227.50-£30,000.00 per year

Benefits:

• Company pension
• Enhanced maternity leave
• Free parking
• On-site parking
• Paid volunteer time
• Sick pay
• Work from home

Work Location: Hybrid remote in Wirral CH41 5LH