Marketing Communications Specialist - Architectural Solutions

About the role

At Avery Dennison Graphics Solutions EMENA, our Marketing Communications team brings brands, products, and ideas to life. We are a team of creative thinkers, storytellers, and digital experts shaping impactful campaigns across content, design, digital, PR, and events for the world of high-performance surface transformation.

We are looking for a Marketing Communications Specialist to lead communication initiatives for our Architectural Solutions portfolio - a premium range of innovative interior and exterior films designed to transform walls, floors, glass, furniture, and building facades into inspiring, functional, and more sustainable spaces.

In this role, you will bridge creative vision with practical application, developing compelling multi-channel campaigns that engage installers, architects, interior designers, specifiers, and design influencers. From product launches and inspirational case studies to digital campaigns and trade shows, you will manage the full life-cycle of marketing initiatives that position Avery Dennison as the partner of choice for architectural surface solutions.

This is an exciting opportunity for a hands-on marketer with a strong eye for design, a passion for storytelling, and the ability to translate business goals into inspiring content and experiences that drive engagement and growth.

Key Responsibilities

This is a hybrid role based in Oegstgeest.

• Lead the implementation of 360° communication plans for the Architectural segment, including product launches, digital campaigns, and trade shows.

• Develop high-quality, visually-driven content such as case studies, sales collateral, and digital assets that highlight the aesthetic and functional value of our architectural films.

• Act as the primary point of contact for architectural marketing initiatives, ensuring deliverables are on time, on budget, and aligned with brand standards.

• Manage the segment’s digital presence, including social media content, web updates, and email marketing, while utilizing SEO/SEA best practices to reach specifiers and designers.

• Translate business goals into clear, inspiring briefings for our internal creative studio and external agencies.

• 
  A Bachelor’s or Master’s degree in Marketing, Communications, or a related field.

• Minimum 3–5 years of relevant experience in marketing communications, preferably within the building materials, interior design, or premium manufacturing industries.

• Fluent proficiency in English (written and verbal).

• Experience with digital marketing ecosystems, including email marketing tools, CMS, and social media management.

• A strong eye for design and visual storytelling to communicate how materials impact a physical space, proven ability to manage multiple projects simultaneously with high attention to detail, being a "doer" who takes ownership of projects and finds solutions to unforeseen challenges, ability to work effectively in a global, multicultural environment, balancing the needs of various stakeholders, and proficiency in Google Suite is required; familiarity with Adobe Creative Suite (InDesign/Photoshop) or Canva is a significant advantage.

What we offer

We are a global materials science and digital identification solutions company with locations in over 50 countries, and approximately 35,000 employees worldwide. At Avery Dennison, we work with the biggest brands in FMCG, Apparel, Automotive and Pharma industry. Our European Headquarters in the Netherlands, founded in 1955 and since 2014 located in the Leiden Bioscience Park, is a collaborative and dynamic environment that supports all Avery Dennison businesses and employs approximately 500 talented individuals.The location serves as the central hub for European Leadership and other functions that support the wider European manufacturing and distribution network. The location features a state-of-the-art Research and Development Center.

Equal Opportunity Employer

Avery Dennison is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other protected status. If you are unable to use our online application process due to a disability, please contact us to request an accommodation at Requestaccomodation@eu.averydennison.com. In the EMEA region, we foster an inclusive culture through active Employee Resource Groups (ERGs) like Elevate, Unite, and our Mental Health group. Please visit our DE&I page to learn more about our Diversity, Equity & Inclusion approach.

Pay Transparency Statement

The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Avery Dennison reserves the right to modify this information at any time, subject to applicable law.