Marketing & Community Executive

Company Overview

SKOOL21 is a Singapore-headquartered K–12 EdTech company specializing in STEM and Sustainability curriculum. Our products serve 60,000+ students annually across 12+ countries, with Ministry of Education adoptions in Jamaica, Saudi Arabia, Zimbabwe, and Malaysia.

Job Summary

This hands-on role involves running events, managing social media, growing e-commerce, engaging homeschooling and kindergarten communities, and supporting regional distributors with marketing materials.

Responsibilities

Community & Events

• Plan and represent SKOOL21 at community fairs, education expos, kindergarten open days, and homeschooling events in Singapore
• Organize and host online webinars and training sessions on the SKOOL21 learning portal
• Conduct hands-on activities with children and parents to demonstrate SKOOL21 products
• Collect and document feedback from parents and educators at events

School & Community Outreach

• Lead outreach efforts to kindergartens, primary schools, and MOE networks in Singapore to promote product trials and adoption
• Develop engagement with Singapore's homeschooling community through parent networks and online groups
• Follow up with schools and parents after demonstrations to advance adoption processes

Digital & Social Media Marketing

• Manage and post regularly on SKOOL21’s social media channels (Instagram, Facebook, LinkedIn, TikTok)
• Create marketing materials such as social posts, flyers, EDMs, and event banners using Canva or equivalent tools
• Prepare marketing assets for regional distributors (Philippines, Malaysia, Indonesia) to use on their channels
• Promote webinars, training sessions, and product launches through digital channels

E-Commerce & Online Sales

• Manage SKOOL21’s online store listings including product descriptions, images, pricing, and availability
• Drive traffic to the online store through social media and email campaigns
• Plan and execute promotional campaigns and seasonal sales to increase direct-to-consumer revenue
• Monitor store performance metrics (traffic, conversion, orders) and recommend improvements
• Explore and manage product listings on Lazada, Shopee, or Amazon as applicable
• Coordinate with Finance & Operations Executive to ensure smooth order dispatch

Grants & Funding

• Research and apply for Singapore government grants related to EdTech, curriculum enrichment, and community education
• Identify and apply for NGO or foundation grants aligned with SKOOL21’s education and sustainability mission

Preferred competencies and qualifications

• 1–3 years of experience in community marketing, event coordination, or education programme support
• Experience managing social media accounts and creating marketing materials (Canva-level proficiency)
• Exposure to e-commerce platforms such as Shopify, Lazada, Shopee, or equivalents
• Background in enrichment centres, homeschool communities, children’s programmes, or education NGOs is a strong advantage