Marketing Coordinator
About Us
SmileLoft Dental is a Maryland-based Dental Support Organization (DSO) with 10 locations across the United States. Our organization includes 150+ onshore employees and a growing offshore team of 25 professionals in India supporting operations. As part of our growth strategy, we are building a highly capable offshore workforce that can directly engage with US patients, and communication excellence is central to that mission.
Job Overview (US Shift - Permanent Remote)
3–5 Years We are looking for a creative, performance-driven, and tech-savvy Social Media Manager to lead our digital marketing initiatives. The ideal candidate will have hands-on experience in social media management, lead generation, Google Ads, paid advertising campaigns, and CRM-based marketing automation. This role requires someone who understands how to build brand visibility, generate qualified leads, optimize paid campaigns, and automate marketing workflows to improve conversions and customer engagement.
Social Media Management
- Manage and grow brand presence across Instagram, Facebook, LinkedIn, YouTube, and other digital platforms
- Create and execute monthly content calendars aligned with marketing goals
- Coordinate with graphic designers and content creators for engaging campaigns
- Monitor social media trends, audience behavior, and competitor activities
Lead Generation & Paid Advertising
- Plan, Launch and optimize Google Ads campaigns for lead generation and conversions.
- Manage Meta Ads and LinkedIn advertising campaigns
- Develop lead funnels, retargeting strategies, and conversion-focused campaigns
- Monitor campaign performance based on KPIs including CPL, CTR, ROAS, and conversions
CRM & Marketing Automation
- Manage CRM systems and lead pipelines efficiently
- Build automated workflows, follow-up sequences, and lead nurturing campaigns
- Integrate marketing campaigns with CRM platforms for tracking and reporting
- Work with automation tools to streamline communication and improve efficiency Reporting & Analytics
- Prepare weekly and monthly performance reports
- Analyze campaign insights and provide actionable recommendations
- Track ROI, lead quality, engagement metrics, and audience growth
Required Skills
- 3–5 years of experience in social media management and performance marketing
- Strong expertise in Google Ads, Meta Ads, and LinkedIn advertising
- Experience with CRM and automation platforms such as HubSpot, GoHighLevel, Zoho, or Salesforce
- Strong understanding of lead generation funnels and performance marketing
- Excellent communication and organizational skills
- Ability to work independently in a remote US-shift environment
Why Join SmileLoft Dental?
- Permanent Work-From-Home opportunity
- Exposure to international marketing and branding projects
- Collaborative and growth-focused work culture
- Opportunity to work on automation-driven marketing systems
Share you resume @ swati@smileloft.com
Pay: ₹550,000.00 - ₹720,000.00 per year
Work Location: Remote