Marketing Coordinator
Company Overview
Aliante Integrated Physical Medicine is dedicated to providing comprehensive, evidence-based total body health care. Our integrated approach involves collaboration among medical doctors, chiropractors, physical therapists, and physician assistants to deliver personalized and effective treatment plans that prioritize patient well-being.
Overview
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. In this role, you will develop and implement marketing strategies that enhance our brand presence, attract new patients, and support our mission of advancing total body health. Your expertise in digital marketing and content creation will be instrumental in driving engagement across multiple platforms.
Responsibilities
- Develop and execute digital marketing campaigns utilizing SEO tools, Google Ads, Facebook Advertising, and marketing automation to increase visibility and patient engagement.
- Manage content creation for websites, social media channels, and email marketing campaigns, ensuring consistent messaging aligned with brand standards.
- Optimize website performance through SEO strategies, keyword research, and content management systems such as WordPress.
- Analyze marketing data using Google Analytics and other analytics tools to measure campaign effectiveness and identify opportunities for improvement.
- Coordinate social media management efforts across platforms like Facebook, Instagram, and LinkedIn to foster community engagement.
- Collaborate with design teams to produce compelling graphics using Adobe Creative Suite and Adobe Photoshop for promotional materials.
- Support E-commerce initiatives by implementing conversion optimization techniques to maximize online appointment bookings and service inquiries.
Requirements
- Proven experience in digital marketing with a focus on SEO, SEM (Search Engine Marketing), Google AdWords, and Google Analytics.
- Strong knowledge of content management systems such as WordPress and familiarity with HTML, CSS, JavaScript, and SQL is preferred.
- Proficiency in graphic design software including Adobe Creative Suite and Adobe Photoshop.
- Experience with social media management platforms and advertising tools like Facebook Advertising.
- Excellent copywriting skills with the ability to create engaging content tailored to target audiences in B2B or healthcare settings.
- Familiarity with marketing automation tools and email marketing platforms to streamline communication efforts.
- Ability to analyze performance metrics to optimize campaigns for better results in performance marketing and conversion rates. Join our team as a Marketing Coordinator to help elevate our brand presence through innovative digital strategies that support our mission of promoting total body health for our community!
Pay: $52,744.12 - $63,519.80 per year
Work Location: Remote