Marketing Coordinator

Title: Marketing Coordinator

Reporting to: Director, Brand Marketing

Department: Marketing

About the Role

At Kotn, we’re reimagining the way our everyday items are made and purchased, beginning with your wardrobe, setting a new standard for social impact and traceability.

As the Marketing Coordinator, you will work directly with the Director, Brand Marketing across integrated marketing, ad content development, retail and cultural programming, and data and performance analysis. You will be the connective tissue between internal teams and external partners, and a steward of the brand in everything you touch.

What You Will Do

Integrated Marketing Coordination (30%)

• Manage the marketing calendar, maintaining visibility into launches, campaigns and key moments across teams
• Keep cross-functional partners (merchandising, retail, ecommerce, growth, creative and brand) aligned, informed and moving through facilitated timelines and tracked deliverables
• Support the drafting of campaign briefs, creative requests and channel inputs
• Maintain documentation, trackers and resources that serve as central sources of truth for marketing initiatives
• Act as a central point of communication across teams, knowing when to disseminate, flag or escalate

Content Development (30%)

• Own the sourcing and development of UGC and internally captured content for paid social channels
• Identify, brief and manage creators to maintain a steady, high-quality content pipeline
• In collaboration with the creative team, coordinate internal content shoots, including logistics, scheduling and asset organization
• Review and organize incoming assets, ensuring everything that goes out looks and feels like Kotn

Events and Programming Execution (20%)

• Coordinate and execute marketing activations across retail doors, including community events, cultural programming and in-store activations
• Manage end-to-end event logistics: communications, vendor coordination, supply ordering, set-up and on-the-ground execution
• Liaise with retail managers and partners to ensure activations are well-resourced and on-brand

Data Literacy and Performance Analysis (20%)

• Pull, organize and synthesize marketing data across channels, campaigns and product performance
• Maintain reporting cadences and ensure data is clearly formatted and accessible for the director and cross-functional partners
• Translate findings into clear, actionable insights - being comfortable in Google Analytics, Shopify and campaign dashboards is a requirement

What You Will Bring

Initiative and Resourcefulness. You have a bias toward action, are solution-oriented and believe no task is too big or too small. You are willing to create a process that does not exist yet, stretch beyond your scope to support where needed or find a way to get the task at hand done.

Analytical grounding. You are comfortable with data. You can pull a report, spot what matters and communicate it clearly.

Eye for the brand. You know what looks like Kotn and what does not, and you have the confidence to say so.

Organization. You can manage multiple workstreams, stakeholders and deadlines simultaneously without dropping the ball. You communicate proactively and close the loop.

Communication. Strong written and verbal communication skills, with the ability to adapt your tone for a creator brief, an internal cross-functional update, or a conversation with an external partner.

Requirements

• 1 to 2 years of experience in marketing coordination, brand marketing, content, or a related role
• Retail or fashion experience is an asset
• A background in commerce or business is preferred - we value analytical thinking and business acumen alongside creative instinct
• Able to work occasional evenings and weekends as events require
• Ability to travel as needed
• Driver's license is an asset

Compensation: $45,000 - $55,000

This range reflects the scope of the role and allows for growth over time. Final compensation will be based on experience, skill set, and alignment with role responsibilities.