Marketing Coordinator

Overview
North Toronto Surgical is seeking a qualified and experienced Marketing Coordinator to join our team. This is a full-time permanent position requiring a unique combination of marketing expertise, digital skills, and healthcare communication experience.

Duties

• Develop and implement marketing and communication strategies to promote the clinic's services to existing and prospective patients
• Plan, manage and optimize digital campaigns across Meta Ads and Google Ads
• Execute SEO and GEO strategies and monitor analytics to improve online visibility and lead generation
• Create and manage digital and print marketing materials using accurate medical and clinical terminology
• Maintain and update clinic websites using Wix, Squarespace and WordPress
• Manage CRM systems and automation workflows using Brevo to support patient communication and retention
• Act as the primary liaison for Spanish-speaking patients ensuring accurate medical communication
• Contact prospective patients, respond to inquiries and coordinate appointment bookings
• Support patient intake by collecting relevant clinical and demographic information
• Develop patient education materials aligned with clinical accuracy and healthcare standards
• Collaborate with physicians and clinical staff to ensure all communications are medically appropriate

Qualifications

• Bachelor's degree in Communications, Marketing or related field
• Minimum 5 years of experience in marketing
• Experience with SEO, GEO, Analytics, Meta Ads, Google Ads and CRM platforms including Brevo
• Proficiency in Wix, Squarespace, WordPress, Search Atlas and Canva
• Knowledge of medical terminology considered an asset
• Bilingual English/Spanish required to serve the clinic's Spanish-speaking patient population
• Prior experience in Google Analytics or similar analytics platforms is preferred.

Pay: $73,500.00 per year

Benefits:

• On-site parking

Education:

• Bachelor's Degree (required)

Experience:

• Content creation: 5 years (required)
• Marketing: 5 years (required)

Language:

• Spanish (required)

Work Location: In person