Marketing Coordinator

Pro Ed has been offering psychological services in Auckland for the past 30 years. With the growing population of Asian families living in Auckland, Pro Ed has recently formed a partnership with 2 other medical and psychology agencies to jointly promote and offer assessment services to Asian families in Auckland.

The Roles

We are seeking a Marketing Coordinator to support and coordinate marketing activities within a multi-organisation partnership and to engage with external stakeholders, including educational, government, and health/medical organisations.

The purposes of this role are to develop and implement marketing activities that increase awareness of our services within the Asian community in Auckland and strengthen engagement with relevant external organisations.

The roles require strong coordination skills, cultural understanding, and the ability to work collaboratively across multiple teams and locations.

Key Responsibilities

Market Research & Analysis

• Identify market demand, trends, and community needs relating to psychology assessment services for Asian families in Auckland
• Identify potential opportunities to improve service reach and engagement

Marketing Strategy Development

• Support the development of marketing strategies to promote services across relevant channels
• Assist in planning positioning, messaging, and promotional approaches
• Contribute to pricing and promotional recommendations based on market insights

Marketing Campaign Execution

• Plan and implement multi-channel marketing campaigns targeting Asian communities in Auckland
• Manage digital and social media marketing activities (e.g., TikTok, RedNote, and other relevant platforms)
• Monitor campaign performance and provide reporting and recommendations for improvement

Stakeholder & Partnership Coordination

• Coordinate communication between internal teams across partner organisations
• Liaise with external stakeholders including educational, government, and health/medical agencies

Requirements & Qualifications

Education & Experience

• A Bachelor’s degree (or other Level 7 qualification) or higher in Business, Marketing, Management, Healthcare, or a related field, and together with at least 2 years of relevant marketing experience;
  OR
• A Master’s degree (or higher qualification) in Marketing or a closely related fields

Healthcare / Community Sector Experience (Preferred)

• Experience in healthcare or psychological services is highly desirable

Language Requirements

• Excellent verbal and written English communication skills required
• Proficiency in Chinese, or other Asian languages is an advantage

Technical Skills

• Experience managing social media and digital marketing platforms, including TikTok and RedNote, etc, is an advantage

Soft Skills & Other Requirements

• Strong organisational and coordination skills
• Ability to work effectively in a multicultural and collaborative environment
• Ability to work under pressure and manage multiple priorities
• Willingness to work across multiple Auckland locations (Rosedale, East Tamaki, Mt Wellington)
• Flexibility to work between 8:00am – 6:00pm
• Minimum 30 hours per week

Employment Details

• Full-time permanent position (minimum 30 hours per week, up to 50 hours per week)
• Hourly rate: $30 – $35 per hour (based on experience)

Application Process

Please send your CV to the Team Leader at: rickproed@xtra.co.nz