Marketing Coordinator- Hybrid

Description

Cogir Senior Living manages retirement residences across the country. We offer a range of senior living options including independent living, assisted living and memory care.

For over 25 years, we have dedicated every day to the happiness of retirees.

Human Focus – Creativity - Excellence

We’re seeking individuals with a purpose and passion for life and who are looking for meaningful work that will make a real difference. Join our team today!

Purpose of the Position

The Marketing Coordinator contributes to the development of marketing plans and the coordination of various initiatives, ensuring clear and effective communication with internal clients and external vendors. Collaboration with a multidisciplinary team is central to the role, within a dynamic environment.

This position involves approximately 60% traditional marketing and 40% digital marketing, with a strong emphasis on content creation and social media. Particular importance is placed on the ability to create engaging, brand-aligned content across multiple platforms. The content strategy is defined by target audience but remains flexible for testing and new ideas.

This role is within a private seniors’ retirement environment, requiring a high level of sensitivity toward the clientele and the values of the sector.

What Your Day-to-Day Will Look Like :

Marketing Campaign Coordination

• Develop and implement promotional campaigns to generate interest in residence living

• Ensure alignment between campaigns, objectives, and brand image

• Actively participate in brainstorming and ideation sessions

• Coordinate production of materials with vendors

• Contribute to special projects and the evolution of marketing practices

• Analyze campaign performance and recommend optimizations

Content Creation and Social Media

• Participate in planning the social media editorial calendar

• Contribute to ideation and coordination of video content production

• Create engaging content for social media: copy, visuals, and videos

• Ensure consistency in tone, messaging, and brand image

• Monitor social trends and propose innovative ideas

• Support the growth and engagement of online communities

• Collaborate on performance analysis and content optimization

The Ideal Candidate Has:

• A strong interest in content creation and social media

• Excellent writing skills and a strong sense of storytelling

• Good understanding of social media platform dynamics

• Creativity, curiosity, and ability to propose new ideas

• Autonomous, proactive, and comfortable taking ownership of projects from idea to execution

• Strong organizational skills and ability to manage multiple projects simultaneously

• Comfort working in a collaborative environment

• Sensitivity to human-centered communication, largely aimed at retirees

Required Qualifications:

• Degree in marketing, communications, or equivalent experience

• Minimum of 2 years of relevant experience

• Experience in content creation (text, photo, video) for brand social media

• Proficiency with digital tools and social platforms

• Bilingualism: advanced French and English is a strong asset

• Experience in marketing coordination

Benefits:

• Competitive salary

• Group insurance

• Sick leave and family responsibility leave

• Hybrid work model

• Employee assistance program

• Telemedicine services

• Vacation

• On-site parking

• Career advancement opportunities

• Company events

• Stimulating challenges aligned with your ambitions!

This is a Hybrid position with the expectation to be in the office 3 days a week.

Salary Range: $60,000 - $65,000

Cogir is committed to ensuring that all employment practices are inclusive. As an organization we are committed to providing and arranging accommodation for candidates upon request.

Actual compensation will be determined based on relevant factors such as skills, experience, location, and internal equity, and is expected to fall within the posted range.