Marketing Coordinator
Job Summary
The Marketing Coordinator supports the day-to-day marketing efforts across Barre & Soul locations and brand initiatives. This role helps execute marketing campaigns, coordinate content and promotions, support studio events, and ensure brand consistency across digital and in-studio platforms. This position works closely with leadership, studio leads, instructors, and creative partners to support client engagement, community growth, and overall brand awareness. The ideal candidate is organized, creative, collaborative, and excited about wellness, community, and boutique fitness. This role is both strategic and hands-on, balancing content creation, project coordination, communication, and marketing execution across multiple studios and initiatives.
Essential Duties and Responsibilities
●Assist in creating, planning and executing marketing campaigns and promotional initiatives across all studios
●Coordinate and manage social media and marketing calendars
● Support creation and distribution of marketing assets including eblast, graphics, flyers, signage, and digital materials
● Work with leadership to help promote workshops, events, trainings, and studio offerings
● Ensure consistency of Barre & Soul branding across platforms and locations
● Assist in tracking marketing performance, engagement, and promotional results
● Coordinate with photographers, designers, influencers, and other creative partners as needed
● Support community partnerships, outreach efforts, and brand collaborations
● Help maintain website updates, studio announcements, and marketing calendars
● Attend occasional studio events, trainings, or community activations as needed
Essential Behavior Requirements
These behaviors are based on Barre & Soul’s cultures and values critical to support the mission of the organization.
● Passionate: We have the highest regard for the Barre & Soul brand. We love what we do and it shows.
● Socially Conscious: We are #FeministAF and care about issues that affect others, not just ourselves. We speak and act from a culturally sensitive perspective. We are impeccable with our word, whether written or spoken, with clients and team members alike. We lift each other up, we never tear each other down.
● Responsible: We #OwnItAll. We feel empowered to take action for the good of the studio and community. We don’t blame others, instead we take it upon ourselves to solve problems when they arise, and we admit when we f*ck up. We give and receive feedback well. We know not to take things personally.
● Hustle: We aren’t afraid to get our hands dirty. We love a challenge and are rewarded by a job well done. We are goal-oriented and have an innate drive to succeed at anything we undertake.
● Real: We are down to earth, approachable, kind and honest. We make eye contact, we remember names. We make newcomers feel welcome, and everyone feels important. We communicate candidly and are not afraid to show vulnerability.
● Fun: We don’t take ourselves too seriously. We enjoy a good laugh and bring a sense of play to our work.
● Excellence: We are dedicated to mastery of our craft. We are highly trained rock stars who embrace ongoing professional and personal development. We use our #WholeAss to make sure every aspect of the experience we’re creating is top notch.
Required Qualifications
● Valid driver’s license and reliable transportation
● Minimum of 1–2 years of experience in marketing, social media, communications, sales, or related fields
● Strong organizational skills with the ability to manage multiple projects, priorities, and deadlines
● Excellent written, verbal, and interpersonal communication skills
● Comfortable working both independently and collaboratively within a team environment
● Experience using Google Suite, Canva, and other relevant digital platforms and marketing tools
● Familiarity with social media platforms, content creation, and digital marketing basics
Preferred Qualifications
● Experience in the fitness, wellness, hospitality, retail, or boutique fitness industry
● Familiarity with the local boutique fitness and wellness community
● Photography and video editing experience
● Knowledge of digital advertising and analytics tools
● Resides within reasonable proximity to a Barre & Soul studio location
● Experience with studio management software, email marketing platforms, or social media scheduling tools
● Understanding of marketing strategies, brand consistency, and promotional planning
● Creative mindset with attention to detail and strong project coordination abilities
● Ability to support team collaboration and contribute positively to company culture
Work Environment
● Flexible schedule with occasional evening or weekend events
● Combination of studio and event based work
● Collaborative and energetic team culture
Core Values
● Passionate: We love what we do and it shows. We embody the Barre & Soul brand.
● Socially Conscious: We are #FeministAF. We lift others up, communicate respectfully, and care about equity.
● Responsible: We #OwnItAll. We solve problems, own our mistakes, and give/receive feedback with grace.
● Hustlers: We thrive on challenges and are goal-driven, committed to excellence.
● Real: We are authentic, kind, approachable, and make everyone feel important.
● Fun: We enjoy a good laugh and bring joy to our work.
● Excellence: We strive for mastery and give our #WholeAss to creating the best experience possible.
Pay: $25.00 - $28.00 per hour
Work Location: Hybrid remote in Massachusetts