Position Summary

The Marketing Coordinator plays a key role in planning, executing, and supporting the Railers’ overall marketing strategy and promotional efforts. This position is responsible for coordinating creative services projects, managing traditional advertising initiatives, assisting with campaign development, and overseeing email marketing communications to help drive ticket sales, brand awareness, fan engagement, and corporate partnership value.

The ideal candidate is highly organized, creative, collaborative, and capable of managing multiple projects in a fast-paced sports and entertainment environment. This team member should also have a willingness to grow and learn and be motivated to take the next great step in their personal career, while continuing to help our organization grow upon our recent success. All employees are expected to exemplify the Worcester Railers Five Characteristics - Positive Attitude, Work Ethic, Coachability, Leadership, and a Passion for your Craft.

Essential Duties & Responsibilities

Marketing Strategy & Campaign Execution

Assist in the development and execution of integrated marketing campaigns promoting ticket sales, theme nights, community initiatives, merchandise, and special events
Coordinate timelines, deliverables, and internal communication for marketing initiatives
Support season-long promotional planning and campaign strategy
Track campaign performance and provide insights/recommendations for improvement
Collaborate with ticket sales, corporate partnerships, game operations, and community relations departments on promotional initiatives

Creative Services

Serve as a primary point of contact for creative asset requests across departments
Coordinate the development of graphics, print materials, signage, and promotional assets
Ensure all creative materials align with organizational branding standards
Assist with photography coordination and asset management
Maintain organized creative archives and project workflows

Traditional Advertising

Coordinate traditional advertising efforts including radio, television, print, outdoor, and in-arena promotions
Assist with media buying logistics, ad trafficking, and promotional scheduling
Manage relationships and communication with advertising vendors and media partners
Ensure timely delivery of advertising materials and campaign assets

Email Marketing

Assist in the building, scheduling, and deployment of email marketing campaigns
Segment email audiences and assist with CRM/database marketing initiatives
Monitor email analytics including open rates, click-through rates, and conversions
Help maintain consistent messaging and branding across all email communications

Additional Responsibilities

Assist with game day marketing execution and promotional activations
Support department reporting and administrative functions as needed
Participate in brainstorming sessions and creative campaign development
Other duties as assigned

Qualifications

Bachelor’s degree in Marketing, Communications, Sports Management, Graphic Design, or related field preferred
1–3 years of experience in marketing, sports, entertainment, or related industry preferred
Strong organizational and project management skills
Excellent written and verbal communication abilities
Experience with Adobe Creative Suite, Canva, or similar design platforms preferred
Familiarity with email marketing platforms and CRM systems preferred
Ability to work nights, weekends, and holidays as required by the event schedule

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Marketing Coordinator

About WORCESTER RAILERS HC