Description:

Position Overview

We are seeking a motivated and detail-oriented Marketing Coordinator to join our team. This individual will play a key role in managing and coordinating marketing efforts across internal teams and external agency partners. The ideal candidate is a strong communicator with a creative mindset, solid organizational skills, and a working knowledge of modern marketing strategies—particularly within B2B and industrial markets.

Key Responsibilities

Agency & Campaign Management

• Manage and coordinate relationships with external, industry-specific marketing agencies
• Coordinate and oversee large-scale marketing campaigns across multiple partner firms
• Review and approve editorial and marketing content produced by external teams
• Plan and manage time-sensitive marketing campaigns from conception through execution
• Connect external agency teams with internal subject-matter experts
• Maintain consistent brand guidelines and quality standards across all teams and channels
• Research and evaluate potential new agency partnerships

Digital Marketing & Web Presence

• Oversee external website marketing efforts and collaborate with the web development team
• Manage multi-phase website design and development projects
• Coordinate SEO strategy review and refinement with external teams

Content & Creative Development

• Assist with writing and reviewing short- and long-form content for social media and editorial publications
• Develop new digital and physical marketing graphics and literature
• Collaborate with internal and external teams to conceptualize and produce new marketing materials
• Ensure all content adheres to brand guidelines and meets quality and accuracy standards
• Maintain an ongoing pipeline of new and refreshed marketing materials

Vendor & Physical Materials Management

• Coordinate the procurement of physical marketing materials from vendors
• Build and maintain relationships with current vendors; identify and develop relationships with new vendors
• Manage physical marketing material inventory
• Coordinate with internal and external sales teams on shipment and tracking of physical materials

Trade Shows & Events

• Oversee planning and execution of company participation in industry trade shows
• Handle trade show booth space reservations and logistics
• Coordinate material shipment to and from events
• Develop marketing campaigns specific to individual trade show events
• Collaborate with external agencies on event-surrounding marketing efforts
• Assist with travel and lodging coordination for attending team members
• Maintain, update, and continuously improve trade show materials
• Manage company sponsorships of industry events

Strategy & Reporting

• Stay current with emerging marketing strategies, tools, and industry trends
• Regularly evaluate the effectiveness of current marketing strategies and campaigns
• Review campaign performance and relevant KPIs; make data-informed adjustments
• Exercise sound judgment to address underperforming marketing efforts
• Generate marketing reports and present findings to company leadership
• Support additional marketing-related tasks and projects as needed

Requirements:

Required

• Fluent in English with strong written and verbal communication skills
• Ability to write, review, and edit short- and long-form content for professional marketing purposes
• Creative mindset with the ability to generate new and unique ideas
• Excellent leadership and team management skills
• Strong attention to detail and organizational abilities
• Effective time management skills with the ability to manage multiple priorities
• Ability to collaborate across diverse teams and departments
• Proficient in Microsoft Office Suite (Word, Excel, Outlook, etc.)
• Self-motivated with strong problem-solving capabilities
• Current knowledge of modern marketing methodologies, particularly for B2B sales models
• Willingness and ability to travel domestically and internationally

Preferred

• Prior experience in a marketing role, preferably at a manufacturer or B2B company
• Prior experience in team leadership or management
• Formal marketing education from an accredited institution (degree, certification, or equivalent coursework)
• Experience as a graphic designer or visual content creator in a corporate setting
• Proficiency with Adobe Creative Cloud Suite or comparable design software
• Experience with LinkedIn Ads, Google Ads, or other digital marketing campaign platforms
• Knowledge of Search Engine Optimization (SEO), keyword strategy, and Generative Engine Optimization (GEO / AI search)
• Experience with industrial trade shows, including material management and event logistics
• Proficiency with intermediate or professional-grade photography and videography equipment