Marketing & E-Commerce Specialist

About Healthcare Solutions

Healthcare Solutions is Alberta’s leading home health provider, dedicated to improving quality of life through innovative medical equipment and exceptional service. We proudly serve hospitals, clinics, seniors’ residences, community organizations, and private customers across the province.

We’re seeking for a Marketing & E-Commerce Specialist who’s part problem-solver, part digital organizer, and part customer experience champion. Someone who enjoys making things work and making them better.

Role Overview

The Marketing & E-Commerce Specialist supports the execution of marketing initiatives with a strong focus on managing and improving the company’s e-commerce experience. This role ensures that online stores, product content, and digital campaigns are accurate, engaging, and optimized to drive customer engagement and sales.

This position plays a key role in maintaining and enhancing Shopify e-commerce platforms by coordinating product content, supporting digital marketing campaigns, and optimizing the online customer journey.

Sitting at the intersection of marketing, e-commerce operations, and digital systems, this role ensures that product data, website experiences, and marketing campaigns work together effectively.

Key Responsibilities

E-Commerce Operations

Support the day-to-day execution and maintenance of Healthcare Solutions’ e-commerce platforms.
Manage and maintain product listings, ensuring accurate and engaging product descriptions, specifications, images, and tagging.
Ensure consistency of product content and merchandising across online and retail channels.
Monitor product availability and ensure online product information reflects current offerings.
Optimize product categories, navigation, and merchandising to improve usability and discoverability.
Monitor product content, integrations, and merchandising across systems to ensure information remains accurate between e-commerce platforms, ERP system, and marketing tools.
Act as a bridge between marketing initiatives and the technical systems that power our e-commerce operations.

Digital Marketing & Campaign Execution

Support marketing campaign execution across digital channels including the website, email marketing, and promotions.
Coordinate online merchandising updates for product launches, promotions, and seasonal campaigns.
Assist with landing page updates, promotional banners, and digital marketing assets.
Collaborate with the marketing team to support brand messaging and campaign alignment across channels.
Support SEO best practices in product listings and website content.

Customer Experience & Website Optimization

Continuously improve the online customer journey to enhance usability, accessibility, and conversion.
Monitor customer feedback, reviews, and support inquiries to identify opportunities for improvement.
Optimize key website experiences such as product pages, navigation, and checkout processes.
Conduct A/B testing and usability improvements to increase engagement and conversion rates.
Ensure website responsiveness and functionality across all devices
Maintain a website optimization and update calendar.

Analytics & Performance Monitoring

Monitor website traffic, conversion rates, and e-commerce performance metrics.
Analyze user behavior and website performance to identify opportunities for improvement.
Support reporting on e-commerce performance and campaign results.
Collaborate with marketing leadership to recommend improvements based on insights and trends.

Cross-Functional Collaboration

Work closely with marketing, sales, retail, and supply chain teams to support product launches and promotional activities.
Coordinate with customer service teams to ensure consistent messaging and support for online customers.
Manage communication with external web developers or contractors when technical support is required.
Stay informed on Shopify updates, e-commerce best practices, and emerging digital marketing trends.

Example Projects You Might Work On

In this role, you may work on projects such as:

Investigating why a product promotion banner or pop-up is not displaying correctly and coordinating updates with developers or marketing tools to resolve it.
Reviewing product data across systems to identify and resolve inconsistencies between e-commerce listings, inventory systems, and product documentation.
Improving product category navigation or filtering to help customers find products more easily.
Analyzing website analytics to identify pages with low engagement and recommending improvements to layout, content, or merchandising.
Supporting a product launch by coordinating product content, merchandising, promotional banners, and landing pages.
Testing improvements to product pages or checkout flow to improve conversion and usability.
Exploring new Shopify apps, marketing tools, or automation opportunities that could improve marketing workflows or online experiences.

Technical & Problem-Solving Profile

The ideal candidate is detail-oriented, digitally curious, and comfortable working within modern marketing, e-commerce, and data-driven systems. They enjoy improving online experiences, analyzing performance data, and collaborating across teams to drive results and ensure digital platforms operate smoothly.

This role requires someone who can:

Manage large volumes of product content with accuracy and organization
Identify opportunities to improve customer journeys and online engagement
Interpret performance data and translate insights into actionable improvements
Work confidently with digital marketing tools and content management systems
Balance marketing creativity with operational accuracy
Notice when something doesn’t look or behave as expected and take initiative to investigate and understand why
Demonstrate strong attention to detail and a proactive mindset when troubleshooting issues, validating content, or identifying inconsistencies across platforms
Take initiative to explore unfamiliar tools or problems, using documentation, testing, and independent learning to move issues forward before escalating when needed
Strong curiosity, problem-solving ability, and a willingness to learn new platforms are more important than experience with specific tools.

Qualifications & Experience Required

Experience working with e-commerce platforms (Shopify or similar)
Experience supporting digital marketing or e-commerce operations
Strong attention to detail and organizational skills
Experience working with website content, product listings, or online merchandising
Strong proficiency with spreadsheets and digital marketing tools
Clear written communication and documentation skills

Assets

Familiarity with SEO, A/B testing, and website optimization practices
Experience working with marketing analytics tools (Google Analytics, etc.)
Familiarity with HTML/CSS or willingness to learn
Experience collaborating with cross-functional teams in marketing or retail environments
Experience working in data-driven systems such as ERP, inventory, e-commerce, or database environments
Interest in leveraging automation or AI tools to improve marketing workflows

What Success Looks Like in This Role

Online stores are accurate, engaging, and easy for customers to navigate
Product listings are well-maintained and optimized for search and conversion
Marketing campaigns are executed smoothly across digital channels
Website performance and conversion rates improve over time
Data and insights help inform marketing and e-commerce improvements
The online customer experience is continuously refined and improved

Compensation & Benefits

Competitive base salary
Comprehensive benefits package (medical, dental, retirement options)
Store Discount
Ongoing training and professional development
Clear opportunities for career growth

Who Thrives Here

This role is a strong fit for someone who:

Enjoys improving digital customer experiences and solving practical problems
Is both analytical and creative
Takes ownership of details and execution
Learns quickly and adapts to evolving technology and tools
Enjoys working across marketing, sales, and operation, and systems

We value people who are curious, proactive, and motivated to improve how customers interact with our brand online.

Why Join Healthcare Solutions?

Join a collaborative, high-energy sales team where your work has a direct and meaningful impact on people’s lives.

If you’re driven to build strong relationships, grow business, and help others live better — we would love to meet you.

Apply today and grow with us.

Healthcare Solutions is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive workplace where every team member feels respected, valued, and empowered to succeed.

Department: Marketing
Reports To: VP of Sales & Marketing
Location: Edmonton, AB (In-office)

Job Type: Full-time

Education:

Bachelor's Degree (required)

Work Location: In person