Marketing & Events Specialist, Centennial Auto Group

Are you looking for a role where you can grow your career with a team that values creativity, collaboration, and innovation?

NOW HIRING: Marketing & Events Specialist

LOCATION: Centennial Auto Group, Charlottetown, PEI

HOURS: Full time, permanent. 40 hours per week. Monday - Friday (some flexibility required for events and content capture)

WAGES: $45,000 - $50,000 per year + benefits. (Negotiable based on experience and qualifications)

BUILD YOUR CAREER WITH US

At Centennial Auto Group, we believe strong brands are built by passionate people. We’re looking for a creative and motivated Marketing & Events Specialist to help bring our dealerships, powersports division, body shops, and corporate brand to life through engaging content, community involvement, and marketing initiatives. We offer:

• Competitive compensation package

• Company matching RRSP program

• Group health, dental, and insurance benefits

• Professional training and development opportunities

• Employee discounts

• Career growth opportunities within our organization

• A collaborative workplace culture built on respect, teamwork, and customer care

THE PERFECT FIT

Are you creative, organized, and passionate about storytelling, branding, and community engagement? You enjoy creating content, supporting events, and finding new ways to connect with audiences both online and in person.

You thrive in a fast-paced environment where priorities can shift quickly and no two days look the same. You are proactive, detail-oriented, and comfortable balancing multiple projects while collaborating with different teams and managers.

Most importantly, you bring a positive attitude, strong communication skills, and a genuine passion for marketing and creative work. If you’re passionate about building meaningful brand experiences, we’d love to hear from you.

YOU WILL BE RESPONSIBLE FOR

• Marketing & Communications Support

  • Assist the Marketing & Events Manager with campaign planning and execution across digital and traditional marketing channels

  • Support website updates, email marketing initiatives, and promotional communications

  • Coordinate marketing assets and content requests with internal teams and external partners

  • Help the Marketing & Events Manager maintain organized content calendars and marketing schedules

• Events & Community Presence

  • Support dealership and community events through content capture and promotional coverage

  • Occasionally attend events outside regular business hours as required

  • Assist the Marketing & Events Manager with sponsorship activations, partnerships, and community-focused initiatives

• Reporting & Analytics

  • Work with the Director of Communications to track and report on social media and digital marketing performance

  • Provide insights and recommendations to the Marketing & Events Manager to improve engagement, reach, and campaign effectiveness

  • Monitor trends and identify opportunities to grow audience engagement and brand visibility

• Content Creation & Brand Storytelling

  • Maintain consistent branding and messaging across all Centennial Auto Group divisions

  • Develop creative content that showcases inventory, promotions, events, staff, customer experiences, and community involvement

  • Create engaging photo, video, and written content for social media, digital campaigns, websites, and internal marketing initiatives

  • Capture and edit short-form video content for platforms including Facebook, Instagram, TikTok, and YouTube

• Social Media Management

  • Manage and schedule content across multiple social media accounts and brands

  • Monitor social channels, respond to inquiries/comments, and support community engagement

  • Assist with social media campaigns, contests, and promotional initiatives

  • Stay current on social media trends, platform updates, and emerging content strategies

QUALIFICATIONS & SKILLS

• 1–3 years of professional experience in content creation, social media management, digital marketing, communications, or a related field preferred

• Post-secondary education in Marketing, Communications, Public Relations, Digital Media, or a related field is considered an asset

• Experience in event management/coordination is considered an asset

• Experience with Canva, Adobe Creative Suite, CapCut, Filmora, Photoshop, or similar editing/design software

• Experience with social media scheduling and analytics tools is considered an asset

• Photography and videography experience is strongly preferred

• Experience with website management, email marketing, or paid digital advertising is considered an asset

• Strong working knowledge of Google Workspace

• Valid Canadian driver’s license (travel between locations will be required)

Exciting career opportunities await you at Centennial Auto Group, a rapidly expanding company with a 47-year track record of success. Join our team and be part of our growth story as we operate six new vehicle dealerships, eleven Carstar collision centers, and two powersports stores across PEI, New Brunswick, and Nova Scotia. At Centennial Auto Group, excellence is at the heart of everything we do, and we invite you to experience a fulfilling career with us.

We welcome applications from individuals who are legally eligible to work in Canada. Please note that only candidates with current authorization to work in Canada will be considered for this position.