Marketing Executive (Fashion Sports Apparel)

As a Marketing Executive, you will help shape impactful brand moments across multiple channels, from in-store activations to digital campaigns. You will work closely with the Marketing Manager to plan and execute marketing initiatives, coordinate with cross-functional teams, and engage communities. This is an exciting opportunity for someone passionate about fashion, surf culture and brand storytelling, looking to advance their career in marketing.

Key Responsibilities

Ø Support the development and execution of integrated marketing campaigns across retail, e-commerce, digital, and community channels.

Ø Coordinate marketing activities between internal teams (E-Commerce, Digital Marketing, CRM, Wholesale) and external partners to ensure smooth execution.

Ø Track and manage campaign timelines, marketing assets, and budget allocations to ensure efficient rollouts.

Ø Assist in planning and maintaining the content calendar across social platforms (Instagram, Facebook, XHS, and other relevant platforms) aligned with product launches, promotions, and brand campaigns.

Ø Collaborate with designers, content creators, and external partners to produce engaging visual and video assets for social and marketing campaigns.

Ø Execute local marketing initiatives including grassroots and community events, athlete or ambassador activations, and in-store campaigns.

Ø Ensure brand guidelines, messaging, and visual identity are consistently applied across all marketing touchpoints.

Ø Liaise with partners, malls, media, and community groups to support marketing activations and collaborations.

Ø Monitor and analyse campaign performance, consumer insights, and market trends to provide actionable recommendations.

Ø Contribute creative ideas and assist in developing marketing content that reflects the brand’s positioning.

Ø Stay up to date with industry trends, competitor activities, and consumer behavior to support marketing strategy.

Requirements

Ø Bachelor’s degree in Marketing, Business, Communication, or related field.

Ø Minimum 1-2 years of relevant marketing experience, preferably within the fashion lifestyle or sports industry.

Ø Good understanding of brand marketing, with hands-on experience supporting campaign execution across online and offline channels.

Ø Basic understanding of major social platforms (Instagram, TikTok, Facebook, YouTube, XHS), including content formats, audience behaviors, and platform algorithms.

Ø Ability to analyse basic sales and marketing data to draw simple insights and support campaign reporting.

Ø Excellent communication and interpersonal skills; able to work collaboratively with cross-functional teams and external partners.

Ø Excellent command of written and spoken English; proficiency in Mandarin and Bahasa Malaysia is a plus.

Ø Creative, proactive, highly organized, and comfortable working in a fast-paced environment.

Ø Interest in and familiarity with industry trends, competitor activity, and consumer behavior within the sports lifestyle and fashion space.

Ø Willingness to travel or work flexible hours occasionally during campaign periods or brand events.

Bonus Points

Ø Experience working in a fast-paced environment or across different consumer segments (e.g., Fashion, Sports, lifestyle, or retail).

Ø Passion for lifestyle trends, digital trends, emerging platforms, and experimenting with new content formats (e.g., Reels, TikTok trends, interactive stories).

Ø Familiarity with influencer or creator collaboration processes.

Ø Ability to adapt tone, style, and messaging for different brand voices or target audiences

Job Type: Full-time

Pay: RM3,500.00 - RM4,500.00 per month

Application Question(s):

• What is your expected salary?
• Notice of period?
• Years of experience in retails fashion lifestyle or sports industry?

Experience:

• Marketing: 2 years (Required)

Work Location: In person