Marketing Executive

• Plan and execute integrated marketing campaigns across digital channels to support brand awareness, lead generation, and business objectives.
  
• Coordinate and manage email marketing, LinkedIn campaigns, paid ads, webinars, and content marketing initiatives.
  
• Work closely with sales, lead generation, and business teams to support pipeline creation and account-based marketing (ABM) activities.
  
• Assist in the development of marketing collateral such as brochures, presentations, case studies, newsletters, landing pages, and emailers.
  
• Track, monitor, and analyze campaign performance metrics, generate reports, and recommend optimization strategies for better ROI.
  
• Support event marketing activities, including exhibitions, sponsorships, webinars, conferences, and industry outreach initiatives.
  
• Conduct market research and competitor analysis to identify trends, opportunities, and customer insights.
  
• Coordinate with internal stakeholders and external vendors/agencies for campaign execution and content development
  
• Manage and update social media platforms, and digital assets to ensure consistency in messaging and branding.

Requirements

• Strong understanding of digital marketing fundamentals (email marketing, social media, paid campaigns, content marketing).
  
• Experience in campaign planning and execution across digital channels.
  
• Basic Understanding of lead generation activities.
  
• Understanding of marketing automation or CRM tools (e.g., HubSpot, Zoho, Salesforce, Mailchimp, etc.).
  
• Ability to create and coordinate marketing collateral and content (emails, brochures, presentations, landing pages, social posts).
  
• Strong communication and stakeholder management skills.
  
• Basic understanding of marketing analytics and reporting (Google Analytics, campaign performance tracking, KPIs).
  
• Strong project coordination and multitasking abilities.
  
• Good written and verbal communication skills.
  
• Proficiency in MS Office tools, especially Excel and PowerPoint.