Retail Marketing, Digital & Data

Full Time

Maribyrnong, VIC

Together, we can do great things

We shape leading experiences across office, retail, logistics and student accommodation.

We’re one of Australia’s largest property groups, managing $40 billion worth of assets across the country.

Our sustainable returns from investments come from focusing on what matters most to customers — a great experience and doing good. Every day, our people are driving positive impact for people, place and planet. They’re inquisitive, pioneering industry firsts and pushing new ideas to deliver exceptional outcomes.

This passion and expertise creates an employee experience that puts wellbeing, flexibility and opportunity first.

Come join us.

The role

We are currently seeking the services of a Marketing Executive to assist in the development and implementation of the asset marketing strategy for one of Melbourne’s premium fashion, dining, lifestyle and entertainment destinations – Highpoint Shopping Centre. This will be on an 18 month fixed term contract basis.

The key focus of the centre's Marketing Team is to develop and implement marketing strategies that reflect the centre’s brand positioning, whilst also driving asset performance through the effective delivery of sales and traffic-driving campaigns and communications.

What you will be doing

Assisting the Marketing team to develop the annual marketing plan and calendar Highpoint, collaborating with the broader National Digital & Marketing to ensure alignment and then reviewing and tracking progress against the marketing plan and presenting updates to stakeholders as required
Delivering campaigns and events with particular emphasis on in-centre activations and events and then supporting post-campaign analysis including gathering retailer feedback, analysing sales performance and tracking of foot traffic / event attendance
Providing continuous updates for multi-channel information for all new and existing retailers, centre marketing campaigns and events and stakeholders on all relevant digital channels, as well as managing social channels to ensure up-to-date information and new content at all times.
Coordinating retailer specific initiatives and joint promotions to support key or new retailers, ensuring participation from retailers in relevant digital opportunities and centre based promotions/events.
Assisting in communicating key research and data insights from research to ensure opportunities are leveraged and reviewing and assisting in communicating a range of internal marketing reports.
General administration support as required including support the Centre Management team with new tenants and raising purchase orders and tracking expenditure through campaign budget tracking, as well as participating in the duty management roster for the centre.

What makes you stand out

As a Marketing Executive with prior experience in a similar role, you will have a good understanding of the latest marketing trends, preferably within the retail sector.

You will have the ability to identify key priorities, develop timelines and deliver initiatives on time and within budget and are able to build effective stakeholder relationships.

You will also need exceptional communication skills, have strong skills across social media and other marketing platforms and experience working with Advertising, PR and Social agencies.

This is a fast paced and hands-on role that will suit a marketing generalist who thrives in a dynamic environment and enjoys being part of a collaborative team.

What makes us stand out

We value our people

Enjoy flexible working arrangements and generous leave options.
Experience market-leading parental leave benefits including 22 weeks paid leave for either carer and childcare allowance once you return to work.
Embrace diverse and challenging career opportunities, supported by our dedicated Learning & Development Team committed to your growth.
Engage in comprehensive Wellbeing programs and benefit from market-leading policies and support tailored to diverse needs.
Be recognised by peers through nomination awards and take part in our generous Employee Referral Program.

We know the power of a great experience

Ranked 5th in the 2025 Gender Equality Global Report released by Equileap.
Placed 1st of real estate investment trusts in the S&P Global Corporate Sustainability Assessment 2025 Yearbook.
Earned a silver ranking in Australian Workplace Equality Index (AWEI) for LGBTQIA+ inclusion.
Awarded our fifth consecutive Employer of Choice for Gender Equality citation from the Workplace Gender Equality Agency (WGEA) in 2023-2025.
Accredited Family Inclusive Workplace™.
Committed to our second Stretch Reconciliation Action Plan (RAP).

Everyone counts

GPT offers an inclusive workplace culture and embraces people with diverse perspectives, skills and backgrounds. We welcome applications from First Nations candidates, members of the LGBTQIA+ community, people living with disability and people of diverse ages, cultures and backgrounds.

Let's get started

If this role sounds like you, we want to hear from you. Go for it!

submit your application and Mandy from the Talent Acquisition Team will be in touch.

Marketing Executive

About The GPT Group