Marketing Executive

Job Summary
We are seeking a dynamic and results-driven Marketing Executive to join our team. The successful candidate will be responsible for developing and implementing marketing strategies that enhance brand visibility and drive business growth. This role offers an excellent opportunity for a proactive individual with strong management, communication, and organisational skills to contribute to our marketing initiatives across various channels. The ideal candidate will possess a solid understanding of digital marketing tools and techniques, including SEO, Google Ads, and social media management, alongside excellent analysis skills to measure campaign effectiveness.

Responsibilities General

• Marketing activity to drive sales through the reseller channel
• Product Marketing
• End to end campaign execution
• Digital marketing activity
• Email campaigns and automation
• Content copywriting and proofreading
• Maximising relationships with memberships
• Brand awareness and compliance
• Data analytics and reporting
• PR and advertising
• Agency liaison
• Sales and marketing collateral

Responsibilities - detail

• Support Marketing Manager to execute marketing plan with particular focus on reseller channel
• Develop and create point of sale collateral for various products and sectors
• To support with product marketing to include positioning, promotion and launch of products
• Write content copy for campaigns, editorials and case studies
• Maximise membership opportunities
• Drive marketing activity through reseller channels
• Support with marketing activity targeting M&E/ Specification channel
• Manage the creation of content and brief designer on key projects
• Work with external agency on SEO and digital campaigns
• Support Marketing Manager on CRM initiatives and reporting
• Arrange and deliver trade exhibitions, events and conferences
• Develop and maintain resources to include templates, brand guidelines, collateral and assets
• Engagement with external stakeholders including media, customers and industry bodies
• Track, analyse and report on all marketing activity alongside Marketing Manager to show ROI

Experience

• Previous experience as a marketing executive or 2 years as a marketing assistant
• Demonstrate superior copywriting, proofreading skills and have a good attention to detail
• Must have experience using email marketing tools and CRM platforms including campaign and activity management
• Ideally would have experience within product marketing
• Degree/CIM qualification or equivalent industry experience
• Highly organised - must be able to multi-task and prioritise
• Must understand the importance of documenting and reporting on marketing activity
• Confident communicator both verbal and written
• Experience in delivering to deadlines
• B2B Marketing experience (preferred)

Employment Terms

• Salary £30,000 per annum
• 25 days annual leave plus (bank holidays)
• 1 day holiday for birthday
• Company Pension Scheme
• Private Healthcare
• Free Onsite parking
• Life Insurance
• Office based High Wycombe

Job Types: Full-time, Permanent

Pay: £30,000.00 per year

Benefits:

• Company pension
• On-site parking

Experience:

• Marketing: 2 years (required)

Work Location: In person